The Hilton London Bankside hotel collaborated with Bompas & Parr and The Vegan Society to create an all-new vegan hotel suite that helps to address that veganism is not just a diet but a conscious lifestyle choice for many. The suite features a variety of entirely plant-based natural materials, fibres and surfaces from floor to ceiling. In addition to boasting sustainable bamboo flooring, the suite offers soft soy silk curtains, as well as armchairs, cushions, headboards, keycards and other details made with Piñatex, a natural leather alternative made from pineapple leaf fibers.
Catering to the plant-based traveler, the hotel gives guests the option to select their desired pillow from a Pillow Menu—with options including fillings of organic buckwheat hulls, natural kapok, organic millet husks and even orthopedic memory foam pillows made with shredded bamboo fibers.
Key Themes Behind This Trend
- Vegan Hospitality
- Hotels and resorts are leveraging the growing demand for plant-based lifestyles to create bespoke accommodations for green-conscious guests.
- Sustainable Interiors
- By using eco-friendly, plant-based materials and fibres, hotels can help reduce their carbon footprint, attract eco-conscious guests and tap into a rapidly growing market segment.
- Customised Luxury
- Offering guests bespoke amenities and services, such as pillow menus with a range of fillings, is a disruptive way for hoteliers to stand out and improve guest satisfaction.
Where This Applies
- Hospitality
- Hotels, resorts and spas can cater to an expanding consumer base of health and wellness enthusiasts by using plant-based materials and bespoke luxury services.
- Sustainable Fashion
- The trend towards vegan hotel suites reflects a broader trend of ethical, eco-friendly fashion, and demand for natural leather alternatives, such as Piñatex, is on the rise.
- Eco-tourism
- As consumers become increasingly aware of the impact of tourism on the environment, hotels and resorts that prioritize sustainability will be best positioned to attract eco-conscious guests and improve profitability.
