Between pickle soup and pickle soda, pickle Popsicles, the newest internet fad, feels like a weirdly natural progression. However, these savory snacks are more than just a novelty treat, as they're a training tool for high performance athletes.
Van Holten’s is selling frozen pickle juice to pickle lovers, but is also marketing its products as refreshing electrolyte-charged snacks. For years, athletes have been consuming pickle juice as a way to stay hydrated during intense workouts -- the elixir is allegedly more effective than drinking water. Charged with cramp-preventing electrolytes, potassium, calcium, and magnesium, the frozen juice snack helps your body replenish the nutrients it loses during a workout in the heat.
The florescent yellow pickle popsicles taste just like the crunchy snack, and are a way for novelty snack lovers, and high preforming athletes alike to cool off this summer.
Key Themes Behind This Trend
- Savory Frozen Treats
- There is an opportunity to create unique, savory frozen snacks that provide functional benefits for athletes and other consumers.
- Electrolyte-charged Snacks
- Brands can create snacks and beverages infused with electrolytes to attract health-conscious consumers, especially athletes.
- Novelty Sports Supplements
- Companies can innovate by creating unique, unconventional sports supplements that also serve as fun snacks.
Where This Applies
- Frozen Foods
- The frozen foods industry can explore developing unique frozen snack options that cater to athletes and fitness enthusiasts.
- Sports Nutrition
- There is an opportunity for the sports nutrition industry to develop fun, unconventional supplements that appeal to a wider audience.
- Beverages
- Brands can extend their beverage lines to include electrolyte-infused options that appeal to health-conscious consumers, particularly athletes.
