Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Van Holten’s Pickle Popsicles are a Delicious Treat Targeting Athletes

 - May 23, 2017
References: thisisinsider & incrediblethings
Between pickle soup and pickle soda, pickle Popsicles, the newest internet fad, feels like a weirdly natural progression. However, these savory snacks are more than just a novelty treat, as they're a training tool for high performance athletes.

Van Holten’s is selling frozen pickle juice to pickle lovers, but is also marketing its products as refreshing electrolyte-charged snacks. For years, athletes have been consuming pickle juice as a way to stay hydrated during intense workouts -- the elixir is allegedly more effective than drinking water. Charged with cramp-preventing electrolytes, potassium, calcium, and magnesium, the frozen juice snack helps your body replenish the nutrients it loses during a workout in the heat.

The florescent yellow pickle popsicles taste just like the crunchy snack, and are a way for novelty snack lovers, and high preforming athletes alike to cool off this summer.