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HASK's Orchid & White Truffle Range Strengthens Hair Proteins

 - Jun 12, 2018
References: haskbeauty & cosmeticsbusiness
HASK launched a new Orchid & White Truffle collection as a rehydrating haircare solution for all hair types. The three-piece collection includes a shampoo, a conditioner and a deep conditioning sachet, all of which feature luxurious extracts sourced from Belgium and the south of France.

The moisturizing haircare solutions are designed to improve upon the look and feel of dull, dry locks with a formula that specifically helps to strengthen proteins—as such, the collection also includes hydrolysed pea protein, which was included for its moisturizing properties, ability to improve hair elasticity and prevent breakages.

Across its entire haircare collection, HASK puts a focus on single ingredients and their benefits, such as cactus water for providing weightless moisture or charcoal's ability to clarify the hair and scalp of buildup without stripping it of moisture.