Expanded Luxury

Designer brands enter the lifestyle space to better align with customer values

Implications - Luxury fashion houses are entering the lifestyle space, particularly as it relates to discovery and self-improvement, in a variety of ways–whether that involves travel or social/political affiliations. Such expansions come as consumers, particularly Gen Z and younger Millennials, continue to drive the push for brands to align with their personal values and rituals, in exchange for their loyalty to the brands in question.

Workshop Question - How could your brand expand its partnerships to better cater to the Millennial and Gen Z consumer?
SCORE 7
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37,305 Total Clicks
Dec 17 - Jan 19
This Month and Warm
FashionMarketing
Featured Examples
Luxury Sporting Equipment Lines - Chanel's Sporting Accessories are for the High-End Athlete
SCORE 7.3
Warm 2,370 Clicks Pub: Jan 22, 18
Luxury Sporting Equipment Lines
Chanel's Sporting Accessories are for the High-End Athlete
Those who don’t want to compromise their luxurious lifestyle habits while partaking in sporting activities may be drawn to Chanel’s sporting accessories - a new line of lavish branded... [More]
Philanthropic Fashion Brands - Nonich is Looking to Change the Perception of Luxury Fashion
SCORE 5.3
Warm 5,327 Clicks Pub: Dec 27, 17
Philanthropic Fashion Brands
Nonich is Looking to Change the Perception of Luxury Fashion
Nonich is a fashion brand that was created by two teenagers who just began college, and the brand has quickly grown to success with its Japanese streetwear, Western European and Americana... [More]
Expansive Beauty-Based Hotels - The YSL Beauty Hotel is Opening in New York City
SCORE 6.4
This Year and Warm 778 Clicks Pub: Aug 28, 18
Expansive Beauty-Based Hotels
The YSL Beauty Hotel is Opening in New York City
Yves Saint Laurent is extending its high-end aesthetics to the world of hospitality with the announcement of the YSL Beauty Hotel, which is set to launch September 8th in New York City. Set in a... [More]
Fashion History Travel Apps - Alessandro Michele Broadens Gucci's Efforts with the Gucci Places App
SCORE 4.8
This Month and Average 92 Clicks Pub: Jan 30, 19
Fashion History Travel Apps
Alessandro Michele Broadens Gucci's Efforts with the Gucci Places App
Luxury fashion house Gucci has been broadening its skillset beyond premium fashion and its latest effort is the ‘Gucci Places’ travel app platform. The new mobile app is set to launch in... [More]
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