Gucci's Lunar New Year collection is one that mixes the high fashion label's bespoke pattering with quirky, fable-inspired patches. The result is a strong juxtaposition between themes that just might prove to be incredibly stylish and popular.
2019 is the Year of the Pig and to reflect this, Gucci taps into Disney's 'Three Little Pigs.' The motif is seen on polos, clutches, backpacks, wallets, sweaters, and sneakers. Other nods to the animal of interest appear in flying pig illustrations accross cardigans, sweaters, socks, beanies and more. The striking capsule is presented in an appropriately themed editorial, featuring adorable baby pigs.
Gucci does a good job in reflecting the celebration with style in its Lunar New Year collection. The pieces are available to consumers, ranging from $250 and $1,980 USD in price.
What Makes This Trend Stand Out
- Fable-inspired High Fashion
- Opportunity for designers to combine various themes and inspirations to create unique and exciting pieces.
- Lunar New Year-themed Capsules
- Opportunity to capitalize on various cultural holidays and events to create limited edition capsule collections.
- Bespoke Patterning with Quirky Patches
- Opportunity to add unique elements to high fashion pieces, making them stand out from traditional offerings.
Sectors Adopting This
- Fashion
- Opportunity for established and emerging designers to create unique and daring fashion pieces.
- Luxury Goods
- Opportunity to release limited edition pieces for holidays and events to drive interest and demand for luxury goods.
- Retail
- Opportunity to showcase and sell unique and limited edition collections to drive foot traffic and sales in stores and online.
