Category
Lifestyle
Assisted Choices
Trend cluster
Category
Savory
Sweet
Traditional desserts are made savory with unlikely flavors.
4.7
Trend score
Trend
What is the Savory Sweet trend?
Savory Sweet: Many food brands are taking traditional, familiar desserts and adapting them to savory dishes. This use of ingredients not typically associated with sweet foods is a way to offer a unique experience and appeal to changing tastes.
Insight
The consumer insight behind the Savory Sweet trend
Contemporary consumers value the experience associated with a product just as much as -- if not more than -- the product itself, especially in culinary categories. As more self-proclaimed "foodie" consumers seek out unique dishes to experiment with, brands with both small and large-scale capacities are catering to such desires.
Trend themes
Themes within the Savory Sweet trend
Three behaviours holding the trend together01
Savory Desserts
Many food brands are taking traditional, familiar desserts and adapting them to savory dishes.
02
Bold Flavors
Consumers are seeking out unique and experimental food combinations, brands are catering to such desires.
03
Unconventional Ingredient Pairings
Unorthodox flavor combinations, such as savory and sweet, are becoming more popular in the food industry.
Industry implications
What the Savory Sweet trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Brands can innovate by experimenting with bold, unconventional flavors and ingredient pairings to cater to adventurous and experimental consumers in the food and beverage industry.
For
Retail
Retail companies can develop new product lines with unconventional flavor combinations to meet the needs of consumers seeking unique and bold flavors.
For
Hospitality
Hotels and restaurants can offer unique and inventive menu items with savory desserts and bold, unconventional flavors to appeal to the evolving tastes of diners.
Workshop question
How could your brand offer a more experimental experience, either within its product/service, or in the marketing of its product/service?
Trend signals
Trend signals for Savory Sweet
Trend score 4.7 out of 10, from popularity 69%, activity 64%, freshness 8%.
Popularity69%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Savory Sweet trend
4 featured examples from Aug 1, 2018 to Jan 29, 2019CategoryWorld
Daring Unconventional Cookie Flavors
Oreo Cookie Flavors Extend to Spice with Wasabi and Hot Wings
The confectionery industry has room for innovation by creating unconventional and daring flavor combinations, such as savory desserts and heavily spiced dishes.
CategoryLifestyle
Bagel-Flavored Ice Creams
Sweetcream Dairy is Dishing Out Bagel and Cream Cheese Ice Cream
The ice cream industry can explore innovative flavor profiles to meet the growing demand for unique dessert options.
CategoryMarketing
Snack Food-Inspired Savory Donuts
Krispy Kreme's Cheetos Pops Taste Like Smokey Barbecue
Disruptive innovation opportunity: Introduce new savory snack options into the traditional donut industry to attract a wider range of customers.
CategoryLifestyle
Tomato-Flavored Marshmallows
The Marshmallowist Created Spiced Tomato + Vodka Gourmet Marshmallows
Introducing unusual flavors and ingredients for tailored, high-end confectionery products.
