Eyeko recently added to its collection of eye products with the Yoga Waterproof Mascara, which boasts an innovative applicator design. As depicted on the product packaging, the shape of the mascara brush tip draws inspiration from the shape of a lotus flower; this shape allows the brush to catch shorter lashes with the straight tip and create volume and curls with the dense, bulbous part.
The waterproof mascara sets itself apart from many others as it boasts a conditioning formula with ceramide and collagen to prevent brittle, uncomfortable lashes. The formula also includes matcha green tea, Vitamin E and extracts from a variety of different berries.
During the rise of athleisure, as well as the emergence of workout-specific cosmetics, Eyeko released a Sport Waterproof Mascara.