Eyeko recently added to its collection of eye products with the Yoga Waterproof Mascara, which boasts an innovative applicator design. As depicted on the product packaging, the shape of the mascara brush tip draws inspiration from the shape of a lotus flower; this shape allows the brush to catch shorter lashes with the straight tip and create volume and curls with the dense, bulbous part.
The waterproof mascara sets itself apart from many others as it boasts a conditioning formula with ceramide and collagen to prevent brittle, uncomfortable lashes. The formula also includes matcha green tea, Vitamin E and extracts from a variety of different berries.
During the rise of athleisure, as well as the emergence of workout-specific cosmetics, Eyeko released a Sport Waterproof Mascara.
Why This Trend Is Growing
- Lotus-inspired Mascara Applicators
- Opportunity for beauty companies to innovate by incorporating natural shapes and inspirations into mascara brush designs.
- Conditioning Waterproof Mascara
- Opportunity for beauty brands to develop mascaras that not only provide volume and curls but also condition and protect lashes.
- Workout-specific Cosmetics
- Opportunity for beauty companies to create cosmetics that are specifically formulated to withstand physical activity without smudging or running.
Industries Being Reshaped
- Beauty
- Opportunity for the beauty industry to explore innovative applicator designs and formula formulations inspired by nature.
- Athleisure
- Opportunity for athleisure brands to collaborate with beauty companies and develop workout-specific cosmetics that complement active lifestyles.
- Cosmetics
- Opportunity for the cosmetics industry to expand its product offerings to include waterproof options that are also conditioning and nourishing.
