Nonich is Looking to Change the Perception of Luxury Fashion

 - Dec 27, 2017
References: kickstarter & nonichhouse
Nonich is a fashion brand that was created by two teenagers who just began college, and the brand has quickly grown to success with its Japanese streetwear, Western European and Americana inspirations.

The brand aims to change the perception of luxury fashion by creating its own "culture hub," both online and in the real world, that showcases art, news and philanthropy on top of fashion. It is currently fundraising on Kickstarter to meet this goal, to produce enough orders for the luxury retailers looking to sell its items, and to create its own independent flagship store.

By combining luxury youth fashion with philanthropic incentives, Nonich is slowly building itself as a brand with multiple identities in one, rather than as a fashion brand alone.