Ingestible or applicable superfood items come in concentrated formulas
Trend - Brands are taking the traditional "superfood" supplement, typically offered in powdered form, and concentrating it into pill form in order to ease the process of consuming preferred superfoods, or applying them topically.
Insight - As today's consumer is increasingly busy, they look for offers and solutions that can save them time. Keeping a holistically healthy routine requires effort, and yet consumers who prioritize doing so tend to be individuals who already skew toward a more regimented, upwardly mobile lifestyle. These consumers respond well to products or services that easily slot into their routine.
Insight - As today's consumer is increasingly busy, they look for offers and solutions that can save them time. Keeping a holistically healthy routine requires effort, and yet consumers who prioritize doing so tend to be individuals who already skew toward a more regimented, upwardly mobile lifestyle. These consumers respond well to products or services that easily slot into their routine.
Workshop Question - How could your brand pare down its product/service to maximize convenience?
Trend Themes
1. Concentrated Superfood - Brands are concentrating traditional superfood supplements or making them in pill forms to save time for busy consumers.
2. Gummy Supplements - Health-conscious consumers are looking for fun and easy-to-take daily supplements in gummy or confection-like formats.
3. CBD Superfood Products - CBD and superfood blends are gaining popularity in the health and wellness industry, providing a boost of nutrients and wellness benefits.
Industry Implications
1. Nutraceutical - Companies can create and market concentrated superfood supplements in unique pill forms for busy consumers.
2. Health and Wellness - The health and wellness industry can capitalize on the trend of gummy supplements and create fun and easy-to-take daily supplements.
3. CBD Industry - CBD companies can create innovative and beneficial products by blending CBD with superfoods for the added wellness benefits.
