While there are many gummy fruit candies that are naturally colored and flavored with fruit or vegetable extracts, GoBIO!'s organic Yogurt Fruit Gummies feature a few standout superfood ingredients. The light coloring of the products can be attributed to the yellow of turmeric, the blue-green algae spirulina and elderberry juice concentrate.
As gummy candies, GoBIO!'s Yogurt Fruit Gummies are made with 100% organic gelatin in a formula that excludes artificial flavors, preservatives and sweeteners. These all-organic candies are naturally flavored with lemon, raspberry, strawberry, black currant, apple and orange, as well as sweetened naturally with beet sugar.
Many consumers are looking to clean up the meals they put on their plates, as well as many of the sweet snacks that are consumed as occasional indulgences.
Key Themes Behind This Trend
- Superfood Ingredients in Gummy Candy
- Exploring the use of superfood ingredients like turmeric, spirulina, and elderberry juice concentrate in gummy candy opens up opportunities for creating healthier and more nutritious sweet snacks.
- Clean Label Gummy Candy
- The demand for gummy candies made with organic gelatin, natural flavors, and sweetened with beet sugar presents a disruptive innovation opportunity for clean label candy brands.
- Naturally Colored and Flavored Gummy Candy
- Creating gummy candies using fruit and vegetable extracts for natural coloring and flavoring can tap into the growing market of consumers seeking naturally sourced and healthier candy options.
Where This Applies
- Confectionery Industry
- The confectionery industry can embrace the trend of incorporating superfood ingredients and clean label formulations in gummy candies to cater to health-conscious consumers.
- Organic Food Industry
- The organic food industry can explore the creation of organic gummy candies made with natural flavors and sweeteners, addressing the demand for clean and natural snacks.
- Health Snack Industry
- The health snack industry can leverage the popularity of naturally colored and flavored gummy candies to offer nutritious and better-for-you alternatives to traditional sweet snacks.
