2018 was a big year for collaboration but this label takes it a tad further with its changing branding identity. The curious thing about DUO is that it switches its visual language based on the companies it partners up with.
The concept is, without a doubt, a highly interesting one and it will surely give DUO traction in the commercial world. Odessa-based studio Brandon Archibald and its dedicated creatives — Budapest-based art director Pose Radu, Ukranian Boris Alexandrov, and interior designer Anna Alexandrova, work to produce an interpretation of DUO’s changing brand identity.
The project sees to highlight the company’s design savviness and visual versatility, “imagining how DUO collaborates with such icons as Rolling Stones, Gucci, Nike, Lacoste, Supreme, Kaws, Hiroshi, and Snapchat.” To achieve an authentic representation of DUO’s approach to collaboration, each concept was the work of two creatives.
What Makes This Trend Stand Out
- Dynamic Branding
- Brands that adopt dynamic visual identities based on collaborations with partners are disrupting traditional branding approaches.
- Personalized Branding
- Brands that tailor their visual identities to different partners and occasions are disrupting standardized branding strategies.
- Collaborative Design
- Designers who collaborate to create tailored visual identities for brand partnerships are disrupting traditional solo design processes.
Sectors Adopting This
- Marketing and Branding
- Marketing and branding agencies that help brands adopt dynamic, personalized visual identities based on collaborations with partners can disrupt traditional branding approaches.
- Design
- Design firms that specialize in collaborative design processes for brand partnerships can disrupt traditional solo design approaches.
- Fashion and Retail
- Fashion and retail brands that adopt dynamic visual identities based on collaborations with designer partners can disrupt traditional static branding approaches.
