2018 was a big year for collaboration but this label takes it a tad further with its changing branding identity. The curious thing about DUO is that it switches its visual language based on the companies it partners up with.
The concept is, without a doubt, a highly interesting one and it will surely give DUO traction in the commercial world. Odessa-based studio Brandon Archibald and its dedicated creatives — Budapest-based art director Pose Radu, Ukranian Boris Alexandrov, and interior designer Anna Alexandrova, work to produce an interpretation of DUO’s changing brand identity.
The project sees to highlight the company’s design savviness and visual versatility, “imagining how DUO collaborates with such icons as Rolling Stones, Gucci, Nike, Lacoste, Supreme, Kaws, Hiroshi, and Snapchat.” To achieve an authentic representation of DUO’s approach to collaboration, each concept was the work of two creatives.