Category
Lifestyle
Assisted Choices
Trend cluster
Category
Ruby
Confection
Candy brands incorporate ruby chocolate as a natural alternative to food dye.
3.5
Trend score
Trend
What is the Ruby Confection trend?
Ruby Confection: There has been a rise in the use of ruby chocolate, which is made with unfermented cocoa beans, in the confectionery category. The use of this new ingredient appeals to consumers who are seeking naturally-sourced ingredients that satisfy their zealousness for novelty and social media-friendly indulgence.
Insight
The consumer insight behind the Ruby Confection trend
With an abundance of choice in the food industry, consumers either turn to what's already familiar to them, or what's unique enough to spark interest. Products and ingredients that are entirely new offer a sense of novelty for consumers who have "seen it all," especially when they have the added benefit of being inherently shareable on social media platforms for their designs or presentation.
Trend themes
Themes within the Ruby Confection trend
Three behaviours holding the trend together01
Naturally Sourced Ingredients
The use of naturally-sourced ingredients appeals to consumers who are seeking healthy alternatives and also satisfy their zeal for novelty and social media-friendly indulgence.
02
Novelty Products
Products that are entirely new offer a sense of novelty for consumers who have seen it all, especially when they have the added benefit of being inherently shareable on social media platforms for their designs or presentation.
03
Unconventional Flavor Combinations
To build upon the unique flavor of ruby chocolate that is entirely new to the average consumer, ruby chocolates are being paired with unconventional flavors such as Wasabi and Yuzu.
Industry implications
What the Ruby Confection trend means for industry
Where the trend changes the playbookFor
Confectionery Industry
The confectionery industry should explore using naturally-sourced ingredients and unconventional flavor combinations to create novelty products that capture the attention of social media users.
For
Food and Beverage Industry
The Food and Beverage industry should keep an eye on natural food coloring trends and ruby chocolate as a potential ingredient to create unique and novel food products.
For
Marketing Industry
As consumers seek fun and exciting products, the marketing industry should explore creating social media campaigns that celebrate the new and unique products that they develop.
Workshop question
Consider how a new innovation in your brand’s space could help you appeal to modern consumer interests.
Trend signals
Trend signals for Ruby Confection
Trend score 3.5 out of 10, from popularity 47%, activity 50%, freshness 8%.
Popularity47%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ruby Confection trend
5 featured examples from Jan 18, 2018 to Jan 29, 2019CategoryLifestyle
Naturally Pink Chocolate Bars
The Ruby Chocolate Kit Kat is Made with Ruby Cocoa Beans
Disruptive innovation opportunity: Incorporate natural and unique flavors into traditional confectionery products to attract new customers.
CategoryLifestyle
Experimental Pink Chocolates
'Chocolate Passion' Pairs Pink Ruby Chocolate with Wasabi & More
The confectionery industry can capitalize on the trend of experimental pink chocolates by creating unique and exotic flavors that appeal to adventurous consumers.
CategoryLifestyle
Ruby Cocoa Chocolates
The Minor Finezza Ruby Limited Edition Chocolate Boasts a Natural Hue
Disruptive innovation in the food industry by introducing visually striking and unique chocolate products made with ruby chocolate.
CategoryLifestyle
Naturally Pink Chocolate Biscuits
The 'Choco Petit Beurre Ruby' Contains the Fourth Chocolate Type
The introduction of naturally pink ruby chocolate biscuits opens doors for innovation within the chocolate confectionery industry, enticing consumers with unique flavor experience…
CategoryLifestyle
Faceted Pink Chocolates
Libeert Formed Its Ruby Chocolate Creation into a Gemstone Shape
Opportunity for chocolate manufacturers to explore the production and marketing of naturally pink chocolates, tapping into the growing consumer demand for innovative chocolate exp…
