At ISM, the world's largest trade fair for snacks and confectionery products, a number of new pink ruby chocolate products are now being unveiled. Ruby chocolate, known as the fourth kind of chocolate after milk, white and dark varieties, is distinctive for its naturally rosy hue and taste, which is said to be sweet yet sour and berry-like.
To build upon the unique flavor of ruby chocolate, which is entirely new to the average consumer, the 'Chocolate Passion' range was unveiled with an array of small chocolate squares in experimental flavors. Some of the fun varieties available include: Salt & RubyYuzu, Wasabi & RubyChilli and Pistachio & RubyMandarin.
Notably, many new ruby chocolate products are being created expressly for Millennials, as confectionery brands see that they will appreciate the treat's natural pink shade and all-new flavor experience.
Key Themes Behind This Trend
- Experimental Pink Chocolates
- The rise of experimental pink chocolates made with ruby cacao presents an opportunity for brands to create new and unique flavor combinations.
- Millennial-targeted Products
- The focus on creating ruby chocolate products targeted towards millennials presents an opportunity to cater to this demographic's unique tastes and preferences.
- Alternative Chocolate Varieties
- The introduction of ruby chocolate as the fourth kind of chocolate paves the way for the creation of new alternative chocolate varieties.
Where This Applies
- Confectionery
- The confectionery industry can capitalize on the trend of experimental pink chocolates by creating unique and exotic flavors that appeal to adventurous consumers.
- Snacks
- The snacks industry can incorporate ruby chocolate into their products to offer a unique and new flavor experience.
- Chocolate
- The chocolate industry can continue to develop new flavors and varieties of chocolate, particularly with the rise of new alternatives like ruby chocolate.
