Category
Lifestyle
Assisted Choices
Trend cluster
Category
Moringa
Mania
Moringa is positioned as the newest superfood in North America.
3.7
Trend score
Trend
What is the Moringa Mania trend?
Moringa Mania: In North America, moringa is familiar to consumers for its applications in skincare, however a new shift is seeing the plant being incorporated into the food and beverage industry. The nutrient-rich ingredient has long been used in the regions it is inherent to, and its adoption into North America speaks to the marked consumer preference for natural goods that have years of historical applications behind them.
Trend themes
Themes within the Moringa Mania trend
Three behaviours holding the trend together01
Plant-based superfoods
Consumers are increasingly looking for natural, minimally processed foods with health benefits like moringa, driving an increase in demand for plant-based superfoods in the food and beverage industry.
02
Clean label products
Clean label products with simpler, more natural ingredient lists are gaining popularity among consumers, driving brands to create healthier alternatives to traditional snacks and drinks.
03
Drinks as meal replacements
Consumers are looking for convenient and nutritious on-the-go options, fueling the creation of drinkable alternatives for breakfast or post-workout recovery.
Industry implications
What the Moringa Mania trend means for industry
Where the trend changes the playbookFor
Health and wellness
Innovation opportunities include combining functional ingredients with popular formats like bars, snacks, and drinks.
For
Food and beverage
Opportunities include developing plant-based, minimally processed products for consumers seeking healthier options, as well as exploring the use of superfoods in new product lines.
For
Nutrition and supplements
Opportunities include creating products that address specific health concerns, such as protein supplements or plant-based alternatives for traditional supplements.
Workshop question
How can your brand incorporate rich traditions into its product/service?
Trend signals
Trend signals for Moringa Mania
Trend score 3.7 out of 10, from popularity 55%, activity 48%, freshness 8%.
Popularity55%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Moringa Mania trend
5 featured examples from May 10, 2017 to May 24, 2019CategoryLifestyle
Botanical-Infused Spring Waters
The One Drink Origins Drink Line is a Healthier Beverage Option
Opportunity for beverage companies to innovate and cater to the demand for healthier drink options.
CategoryLifestyle
Drinkable Collagen Greens
The Sproos Collagen Greens is Keto-Friendly and Gluten-Free
The health and wellness industry can capitalize on the trend of drinkable collagen greens by developing innovative products that cater to specific health needs.
CategoryLifestyle
Plant-Based Crunchy Snacks
Vegan Rob's Moringa Puffs are Packed with Nutritional Benefits
Disruptive innovation opportunity: Explore the development of innovative, health-focused snack brands that prioritize both taste and nutritional value.
CategoryLifestyle
Clean Protein Nutrition Drinks
The KiiTO Drink is Made without Dairy, Soy or Added Sugar
Disruptive innovation opportunity to develop and market a wide range of plant-based protein products, including beverages, to cater to the increasing number of consumers shifting…
CategoryLifestyle
Moringa Energy Bars
Moringa Wellness' Products Share the Benefits of Moringa Without Its Flavor
The natural supplement industry could benefit from innovations in water-soluble botanical extracts and novel delivery methods, allowing for easier consumption of superfoods.
