Moringa is positioned as the newest superfood in North America
Implications - In North America, moringa is familiar to consumers for its applications in skincare, however a new shift is seeing the plant being incorporated into the food and beverage industry. The nutrient-rich ingredient has long been used in the regions it is inherent to, and its adoption into North America speaks to the marked consumer preference for natural goods that have years of historical applications behind them.
Workshop Question - How can your brand incorporate rich traditions into its product/service?
Trend Themes
1. Plant-based Superfoods - Consumers are increasingly looking for natural, minimally processed foods with health benefits like moringa, driving an increase in demand for plant-based superfoods in the food and beverage industry.
2. Clean Label Products - Clean label products with simpler, more natural ingredient lists are gaining popularity among consumers, driving brands to create healthier alternatives to traditional snacks and drinks.
3. Drinks as Meal Replacements - Consumers are looking for convenient and nutritious on-the-go options, fueling the creation of drinkable alternatives for breakfast or post-workout recovery.
Industry Implications
1. Health and Wellness - Innovation opportunities include combining functional ingredients with popular formats like bars, snacks, and drinks.
2. Food and Beverage - Opportunities include developing plant-based, minimally processed products for consumers seeking healthier options, as well as exploring the use of superfoods in new product lines.
3. Nutrition and Supplements - Opportunities include creating products that address specific health concerns, such as protein supplements or plant-based alternatives for traditional supplements.
