Category
Life-Stages
Constructible Franchises
3.9
Trend score
Trend
What is the Mascot Merchandising trend?
Mascot Merchandising: Brands hoping to engage with consumers on a personal level are creating collectible dolls and figurines of their admired mascots. For some consumers, the collectibles muster feelings of nostalgia while other consumers simply enjoy the playful approach to brand interaction. From fast food mascots to toys and sports, numerous industries are seeking a new way to seep into the everyday lives of consumers.
Trend themes
Themes within the Mascot Merchandising trend
Three behaviours holding the trend together01
Branded Limited-Edition Collectibles
Businesses are creating limited collectibles featuring their mascots, characters, and founders to engage with consumers on a personal level.
02
Heritage-Inspired Limited-Release Products
Businesses are creating items with heritage-inspired styling and limited availability, evoking nostalgia and favoritism toward brands.
03
Character-Inspired Themed Fashion and Beauty Products
Businesses are partnering with well-loved characters from movies and fast-food chains to create fashion and beauty limited-edition collections that appeal to nostalgic Millennials.
Industry implications
What the Mascot Merchandising trend means for industry
Where the trend changes the playbookFor
Consumer Packaged Goods
CPG companies can leverage mascots and founders to create limited-edition collectibles to boost brand loyalty and retention.
For
Fashion
Fashion companies can leverage collaborations with character-centric properties to create limited-edition collections that tap into fans' nostalgia and exude a cute and playful image.
For
Beauty
Beauty companies can leverage collaborations with characters to create playful and nostalgic collections that appeal to fun-seeking Millennials and ultimately boost sales and brand loyalty.
Workshop question
How can your brand connect with its past, present and future consumers through one outlet?
Trend signals
Trend signals for Mascot Merchandising
Trend score 3.9 out of 10, from popularity 51%, activity 58%, freshness 8%.
Popularity51%
Activity58%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mascot Merchandising trend
4 featured examples from Jan 5 to Jan 24, 2019CategoryLifestyle
Basketball Player Bobblehead Collectibles
The Michael Jordan Funko Pop Figure Honors the Athlete
The sports merchandise industry has disruptive innovation opportunities to incorporate unique, limited-edition collectibles in their product lineups to increase sales and expand t…
CategoryLife-Stages
Glamorous Heritage-Inspired Dolls
The Barbie 60th Anniversary Celebration Doll is Collectible
Disruptive innovation opportunities in the toy manufacturing industry to create heritage-inspired dolls and collectible toys with unique designs and limited edition releases.
CategoryLife-Stages
Limited-Edition Fast Food Toys
The Funko Colonel Sanders Pop! Figurine Celebrates the Founder
The fast food industry can create promotional campaigns with themed toys and figurines that leverage pop culture appeal to attract customers.
CategoryFashion
Disney K-Beauty Collections
Innisfree & Disney Collaborated on Toy Story Limited-Edition Makeup
Cosmetic companies can create disruptive innovation opportunities by licensing popular characters or franchises to create themed collections that appeal to collectors and fans of…
