Korean beauty brand Innisfree is now home to New York's largest living plant wall, which houses 10,000 different types of vegetation. The 1,820-square-foot wall grows plants of a variety of different origins, including tropical, which can be enjoyed by the public year-round.
The large living wall serves as an embodiment of the Korean beauty brand's philosophy, which revolves around using natural ingredients. This particular living plant wall exists at the brand's Union Square location and comes complete with a built-in irrigation system that eliminates the need for constant human intervention.
The display serves as an iteration of the brand's philosophy, creating an experience for every patron of the store, with visual imagery that confirms the brand's commitment to naturalism.