Brands provide secure privacy enhancements to home smart tech
Trend - With the use of smart home tech now relatively widespread, the next concern is that some of these systems make the privacy and security of individuals' homes more vulnerable. Brands are aiming to counter this fact, or concern, with products that protect personal information, allowing for consumers to feel more secure about the smart tech they choose to purchase.
Insight - Instances of smart home tech being vulnerable to outside influence are increasingly publicized in the media, and consumers are now concerned that the assistive technology they invite into their home is working to the detriment of their security. On top of this, consumers are growing wary of large tech corporations as it's now known how their personal information isn't as private as they once believed. Thus, consumers find product features or brands that prioritize their security to be crucial in their purchase decisions.
Insight - Instances of smart home tech being vulnerable to outside influence are increasingly publicized in the media, and consumers are now concerned that the assistive technology they invite into their home is working to the detriment of their security. On top of this, consumers are growing wary of large tech corporations as it's now known how their personal information isn't as private as they once believed. Thus, consumers find product features or brands that prioritize their security to be crucial in their purchase decisions.
Workshop Question - How could your brand better tackle consumer concerns about its product/service?
Trend Themes
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Enhanced Home Privacy Technology — With the concern of vulnerability and privacy of smart home technology in the media, brands are creating products that protect personal information to make consumers feel secure in their purchase decision, providing an opportunity for development of enhanced privacy solutions.
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Privacy-resistant Smart Home Gadgets and Devices — As more users welcome smart home solutions into their homes, new technologies are being developed such as protective private home servers, project Alias and Harman Kardon Citation One that cater to consumers' privacy concerns.
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Internet Privacy Protection — Internet-encrypting network devices are being introduced to offer a simplified way to ensure optimal privacy, providing an opportunity for the development of automated privacy features in gadgets and devices that connect to the internet.
Industry Implications
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Smart Home Technology — Brands can consider enhancing their smart home technology with privacy enhancements to boost consumer trust in their products.
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Internet Security — Opportunities for the development of internet security services and products, such as internet-encrypting network devices, have the potential to satisfy consumer's privacy concerns in relation to their smart home technology.
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Audio Technology — Brands can consider incorporating privacy-resistant features into their audio technology offerings to cater to the growing number of privacy-conscious consumers.
4 Featured, 31 Examples:
52,552 Total Clicks
Date Range:
Jun 18 — Jan 19
Trending:
Mild
Consumer Insight Topics:
