This private home server ensures that one's information is safely stored and not revealed to third-party companies. The device is designed in collaboration between New Deal Design and tech start-up Helm. This is a response to the rising concern for user privacy on the Internet and will, without a doubt, be a popular choice with consumers.
When using simple services like cloud-based e-mail platforms, the individual "signs away [their] rights and allows third-parties access to the [stored] information." Of course, this data can be used for anything profit-driven task -- targeted advertising is the most noteworthy example. The New Deal Design x Helm secure private home server takes these fundamental services out of the Cloud and "stores [the valuable] data in encrypted form within the device" itself.