With the proliferation of social networks available online, it can be ironically tricky to keep tabs on the few people that users actually care about most as their posts get lost in a sea of influencers and distant acquaintances, but the Vota app is designed to help people stay connected to those who they care about most. The social network is connected to users credit cards, and it automatically sends updates whenever users make purchases.
Though the Vota app would certainly be a privacy problem if it were public, the app isn't meant to proliferate in the way that Instagram, Facebook, or Twitter do. In fact, it's designed to be exactly the opposite, with users keeping their networks limited to their closest friends and immediate family.
Why This Trend Is Growing
- Location-based Credit Card Apps
- The Vota app creates a social network using purchasing power.
- Personalized Social Networks
- Vota app keeps the user's networks limited to their closest friends and immediate family.
- Real-time Social Updates
- Vota app sends automatic updates to network members whenever purchases are made.
Industries Being Reshaped
- Financial Technology
- Opportunity for Fintech companies to create similar location-based credit card apps.
- Social Media
- Opportunity to create more personalized and private social media networks.
- Retail
- Opportunity for retailers to partner with location-based credit card apps for targeted promotions and advertising.
