Brands adopt innovative photo opportunities at events to boost social presence
Implications - Helping give a bigger social media boost to branded events, companies are investing in innovative alternatives to classic photo booths in the context of marketing activations. Aside from providing a memorable experience, this allows brands to also align themselves with innovative technology while boosting their online reach.
Insight - The Experience Economy is the concept that the ability to share and broadcast micro-moments has consumers placing more value on experiences than material goods. Though this concept is ever-evolving with consumers' shifting attitudes toward social media and privacy, the fact remains that experience is now a standard expectation, as opposed to an added benefit, of all products.
Insight - The Experience Economy is the concept that the ability to share and broadcast micro-moments has consumers placing more value on experiences than material goods. Though this concept is ever-evolving with consumers' shifting attitudes toward social media and privacy, the fact remains that experience is now a standard expectation, as opposed to an added benefit, of all products.
Workshop Question - How could you provide consumers with a more shareable experience?
Trend Themes
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Brand-oriented Interactive Photo Opportunities — Companies are developing photo opportunities featuring innovative technology to offer attendees at events in order to promote their brand online.
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Hyperrealistic 3D Printing for Personalization — Innovative studios are using 3D printing technology to create hyperrealistic figures of people to offer customized souvenirs at events.
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Edible Selfies for Sharing on Social Media — Brands are creating edible drinks and desserts with customized designs to engage customers in person and online, and promote their brands on social media.
Industry Implications
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Event Marketing and Planning — Event planners and marketers can collaborate with innovative companies to offer interactive photo opportunities at events, improving attendee experiences and online brand presence.
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3D Printing Services — Companies specializing in 3D printing can offer personalized 3D printing services as souvenirs for events, enhancing attendees' memories and providing a unique and engaging experience.
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Food and Beverage Industry — Food and beverage companies can offer creative and customizable food and drinks for events, allowing attendees to enjoy unique and shareable experiences while promoting the brand on social media.
5 Featured, 44 Examples:
99,249 Total Clicks
Date Range:
Aug 18 — Apr 19
Trending:
Warm
Consumer Insight Topics:
