Category
Lifestyle
Assisted Choices
Trend cluster
Category
Shareable
Selfie
Brands adopt innovative photo opportunities at events to boost social presence.
4.4
Trend score
Trend
What is the Shareable Selfie trend?
Shareable Selfie: Helping give a bigger social media boost to branded events, companies are investing in innovative alternatives to classic photo booths in the context of marketing activations. Aside from providing a memorable experience, this allows brands to also align themselves with innovative technology while boosting their online reach.
Insight
The consumer insight behind the Shareable Selfie trend
The Experience Economy is the concept that the ability to share and broadcast micro-moments has consumers placing more value on experiences than material goods. Though this concept is ever-evolving with consumers' shifting attitudes toward social media and privacy, the fact remains that experience is now a standard expectation, as opposed to an added benefit, of all products.
Trend themes
Themes within the Shareable Selfie trend
Three behaviours holding the trend together01
Brand-Oriented Interactive Photo Opportunities
Companies are developing photo opportunities featuring innovative technology to offer attendees at events in order to promote their brand online.
02
Hyperrealistic 3D Printing for Personalization
Innovative studios are using 3D printing technology to create hyperrealistic figures of people to offer customized souvenirs at events.
03
Edible Selfies for Sharing on Social Media
Brands are creating edible drinks and desserts with customized designs to engage customers in person and online, and promote their brands on social media.
Industry implications
What the Shareable Selfie trend means for industry
Where the trend changes the playbookFor
Event Marketing and Planning
Event planners and marketers can collaborate with innovative companies to offer interactive photo opportunities at events, improving attendee experiences and online brand presence.
For
3D Printing Services
Companies specializing in 3D printing can offer personalized 3D printing services as souvenirs for events, enhancing attendees' memories and providing a unique and engaging experience.
For
Food and Beverage Industry
Food and beverage companies can offer creative and customizable food and drinks for events, allowing attendees to enjoy unique and shareable experiences while promoting the brand on social media.
Workshop question
How could you provide consumers with a more shareable experience?
Trend signals
Trend signals for Shareable Selfie
Trend score 4.4 out of 10, from popularity 72%, activity 52%, freshness 8%.
Popularity72%
Activity52%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Shareable Selfie trend
5 featured examples from Aug 23, 2018 to Apr 3, 2019CategoryArt & Design
Personalized Frozen Wines
Cupcake Vineyards is Sharing 'The Frozie' Featuring Selfies at Coachella
Alcoholic beverage companies can take note of Cupcake Vineyards' unique approach and further develop products that cater to consumer experiences.
CategoryArt & Design
Personalized Selfie Pints
The Guinness 'STOUTie' Lets Consumers Customize Dark Beer with a Picture
The trend of customizable beverages and the use of 3D printing in food presents disruptive innovation opportunities for the food and beverage industry to create unique and persona…
CategoryTech
Roving Robotic Event Photobooths
The 'Selfiebot' Interacts with Guests to Capture Experiences
Event planning companies can incorporate robotic photobooths to create unique and engaging experiences for attendees.
CategoryTech
3D Selfie-Printing Studios
Toronto's Selftraits Creates Custom Hyperrealistic Figures
Opportunity for disruptive innovation in the 3D-printing industry by expanding applications to custom figure creations.
CategoryLifestyle
Extravagant Dessert Milkshakes
These Over-the-Top Shakes Support the Creation of "Sweet Selfies"
There are opportunities for businesses in the food and beverage industry to innovate and collaborate to create visually appealing products that offer customers unique experiences.
