Crispin Cider Co. Launched a Crisp Cider Flavor Called 'Pearsecco'
Laura McQuarrie — February 25, 2019 — Lifestyle
References: crispincider & prnewswire
Inside its new variety pack with 12-ounce slim cans, the Crispin Cider Co. includes three crisp cider flavors: Crispin Rosé and Crispin Brut, as well as the all-new Crispin Pearsecco.
While the Crispin Rosé variety gave the brand the chance to explore the making of a wine-inspired cider, Crispin Cider Co. recognized a growing consumer interest in both pear-flavored cider products and Prosecco wines. By providing the best of both worlds, Crispin Pearsecco offers a modern and convenient take on cider with its crisp, dry taste. Later on in the spring, the Pearsecco flavor will also be available to consumers in stand-alone slim can six-packs.
These canned cider products offer all the sophistication of wine with a different beverage. As the Crispin Cider Co. describes, its ciders are "perfectly suited for a wine glass."
While the Crispin Rosé variety gave the brand the chance to explore the making of a wine-inspired cider, Crispin Cider Co. recognized a growing consumer interest in both pear-flavored cider products and Prosecco wines. By providing the best of both worlds, Crispin Pearsecco offers a modern and convenient take on cider with its crisp, dry taste. Later on in the spring, the Pearsecco flavor will also be available to consumers in stand-alone slim can six-packs.
These canned cider products offer all the sophistication of wine with a different beverage. As the Crispin Cider Co. describes, its ciders are "perfectly suited for a wine glass."
Trend Themes
1. Pear-flavored Cider - The growing consumer interest in pear-flavored cider products presents an opportunity for innovation in the cider industry.
2. Convenient Canned Ciders - The rise of canned cider products that offer the sophistication of wine in a more convenient format creates opportunities for disruptive innovation in the beverage industry.
3. Wine-inspired Ciders - The success of wine-inspired ciders like Crispin Rosé presents a trend that can be leveraged for innovation in the cider industry.
Industry Implications
1. Cider Industry - The popularity of pear-flavored ciders and the demand for wine-inspired flavors provide opportunities for disruptive innovation within the cider industry.
2. Beverage Industry - The rise of convenient canned ciders that offer the sophistication of wine opens up possibilities for disruptive innovation within the beverage industry.
3. Alcoholic Beverage Industry - The success of wine-inspired ciders and the growing interest in pear-flavored cider products present disruptive innovation opportunities within the alcoholic beverage industry.
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