To celebrate the return of the animates series 'We Bare Bears,' Cartoon Network launched a themed beverage cart that shares a variety of hot drinks with kids and their families in the UK.
The bear-shaped beverage cart called 'Ice Bear' is stocked with everything from coffee and fun, caffeine-free drinks for kids like the Grizzlychoc hot chocolate or the BabybearChino, which play off of the three bear siblings Grizz, Panda and Ice Bear from the show. The pop-up features one of the UK’s 2018 Latte Art Championship finalists and "Bearista" Ben Lewis, who creates fun designs on the drinks.
On its tour across the UK, the We Bare Bears’ Bearista-mobile also gives young fans of the show the chance to get a bear-hug selfie with the characters that they love—which is fitting, since the series is about a trio of bears that are on a quest to become "Internet famous."
What Makes This Trend Stand Out
- Themed Beverage Carts
- Opportunity for businesses to create themed beverage carts that attract a specific audience.
- Character-based Merchandising
- Growing trend of using popular characters from TV shows to promote products and engage with fans.
- Experiential Marketing
- Increased focus on creating interactive and memorable experiences for consumers through marketing initiatives.
Sectors Adopting This
- Entertainment Merchandise
- Opportunity for entertainment companies to develop merchandise based on popular characters from their shows.
- Food and Beverage
- Opportunity for food and beverage companies to create unique and playful products that appeal to children and families.
- Hospitality and Events
- Opportunity for event planning companies to incorporate themed experiences, like the 'Bearista-mobile', into their offerings.
