The popularity of ramen in North America has led to specialty restaurants
Trend - Though restaurants specific to ramen dishes are very common in North America, the rise of taking this specialty even further can be observed. This is happening through unique experiences such as glow-in-the-dark noodles or subscription boxes. These specialty restaurants allow consumers more choice and allow brands to differentiate themselves from emerging competitors.
Insight - With the growth of foodie culture and the exposure to a variety of international cuisines through digital channels, consumers are becoming accustomed to more culinary diversity. However, foodie consumers are also acutely aware of the rituals surrounding food and thus seek experiences alongside exotic food forms and flavors.
Insight - With the growth of foodie culture and the exposure to a variety of international cuisines through digital channels, consumers are becoming accustomed to more culinary diversity. However, foodie consumers are also acutely aware of the rituals surrounding food and thus seek experiences alongside exotic food forms and flavors.
Workshop Question - How could your brand add a specialty function/aspect to its product or service?
Trend Themes
1. Specialty Ramen Experiences - Ramen restaurants are offering unique experiences such as glow-in-the-dark noodles and subscription boxes to entice and differentiate themselves from competitors.
2. Drive-thru Ramen Restaurants - Drive-thru restaurants are expanding beyond traditional American fast food and offering Japanese dishes to consumers craving speed and convenience.
3. Ultra-contemporary Hidden Bars - The traditional concept of speakeasies is being reinvented with contemporary interior design that is well-lit and airy, offering a different type of atmosphere for customers.
Industry Implications
1. Food Service - Opportunities to offer unique and exclusive experiences to customers who crave authenticity and diversity in their international cuisine options.
2. Technology - Apps that integrate subscription box services or convenient ordering methods for food service businesses to help expand their reach and accessibility to customers.
3. Hospitality - Opportunities to create contemporary and unique speakeasies that offer a different type of atmosphere and experience for patrons, appealing to a wider range of customers.
