Brands promote cheese products through quirky campaigns
Implications - Dairy brands are thinking up creative campaigns that engage, surprise and delight consumers. The hope is these tactics result in loyal consumers -- and gain some social media traction from the shock factor.
Insight - The wellness wave has consumers reconsidering the benefits of ingredients once viewed as a standard part of any diet. North American attitudes toward health tend to focus on omission, resulting in consumers seeking specific products or ingredients to cut out of their daily intake.
Insight - The wellness wave has consumers reconsidering the benefits of ingredients once viewed as a standard part of any diet. North American attitudes toward health tend to focus on omission, resulting in consumers seeking specific products or ingredients to cut out of their daily intake.
Workshop Question - How can your brand play into gamification as a way to promote a traditional product?
Trend Themes
1. Creative Dairy Campaigns - Dairy brands are thinking up creative campaigns that engage, surprise and delight consumers to gain some social media traction from the shock factor.
2. Wellness Wave's Effects on Food - The wellness wave has North American consumers reconsidering the benefits of ingredients once viewed as a standard part of any diet by seeking specific products/ingredients to cut out of their daily intake.
3. Cheeseboard Meal Trend - Leading cheese producers are promoting a new mealtime idea for time-starved families through campaigns that suggest a collection of cheeses, fruits, vegetables, and one's choice of carbs can create a simple and nourishing meal in minutes that doesn't require any cooking.
Industry Implications
1. Food Industry - Food companies can capitalize on the creative dairy campaigns trend and wellness wave to rebrand their product offerings with healthier and more exciting options.
2. Marketing Industry - Marketing professionals can leverage interactive billboards to delight consumers and create a buzz for their brand using unconventional promotional tactics.
3. Hospitality Industry - Hospitality professionals can utilize the cheeseboard meal trend to offer quick and easy cheeseboard meals for on-the-go consumers looking to enjoy delicious cheese products on their own time.
