Wonder Drink Kombucha recently launched a new Prebiotic Kombucha line in three flavors with formulas that are non-alcoholic, organic, non-GMO, vegan and gluten-free.
Over the past few years, the average consumer has become familiar with the vital role that probiotics play in the body to support much more than just one's digestive health. In that time, yogurt, kefir, kimchi and kombucha became some of the best-known examples of probiotic products that are packed with beneficial bacteria. Wonder Drink Prebiotic Kombucha is setting itself apart now as the first of its kind to feature Xylo-oligosaccharides or XOS Fiber, which is a plant-based, organic prebiotic fiber.
The Apple Mint, Ginger Peach and Tropical Mango kombucha beverages are packed with prebiotics—which do not naturally occur in the gut and help to feed the beneficial probiotic bacteria.
What's Driving This Trend
- Plant-based Prebiotics
- Opportunities for developing plant-based prebiotic ingredients for use in food, beverage and supplements.
- Prebiotic Beverages
- Emerging market for prebiotic beverages that improve digestive health and promote overall wellness.
- Non-alcoholic Kombucha
- Growing trend of non-alcoholic kombucha products that cater to health-conscious consumers seeking alternatives to traditional alcoholic beverages.
Who This Affects Most
- Beverage Industry
- Innovation opportunities for incorporating prebiotics and developing non-alcoholic options that cater to health-conscious consumers.
- Organic Food Industry
- Opportunities for developing plant-based prebiotics and innovative products that promote overall digestive health.
- Supplement Industry
- Growing market for prebiotics in supplement form that can be taken to improve overall digestive health and wellness.
