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Bark Beauty

Willow bark has become a popular natural ingredient in skincare

Trend - As the world of skincare continues to accelerate and change at an unprecedented pace, willow bark's natural astringent, exfoliating, and anti-inflammatory properties are more frequently being incorporated into the world of skincare.

Insight - Many consumers today have developed a strong preference for "natural" ingredients and products, often motivated by sustainability concerns or skepticism of popular synthetic ingredients. As a result, there's a great deal of openness and enthusiasm from these same consumers when it comes to new, natural ingredients.
Workshop Question - How could your brand better adapt to the ever-growing consumer preference of natural or wellness-minded living?
Trend Themes
1. Natural Beauty Ingredients - Consumers today have developed a strong preference for "natural" ingredients and products motivated by sustainability concerns, leading to a great deal of openness and enthusiasm for new, natural ingredients.
2. Uncomplicated Skincare - Consumers prefer non-irritating, plant-based formulas that are simple, straightforward, and free from "faux-science" and "silly claims," paving the way for innovative, uncomplicated skincare solutions.
3. Crystal-infused Skincare - The use of crystal-infused skincare products is emerging, with quartz crystal, known for its ability to impart balance and good vibes, being a particularly popular ingredient.
Industry Implications
1. Beauty and Personal Care - The demand for natural, uncomplicated, and crystal-infused skincare solutions is driving the beauty and personal care industry to innovate in those areas.
2. Wellness - Skincare brands that provide sustainable, natural solutions while giving back to the environment are gaining in popularity, driving forward the wellness industry as a whole.
3. K-beauty - The demand for new skincare ingredients and emerging trends like oil-control mineral powders is driving innovation within the K-Beauty industry.
2.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
78,355 Total Clicks
Date Range:
Aug 17 — Feb 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Uncomplicated Clean Skincare
Uncomplicated Clean Skincare
Go-To's Simple, Cruelty-Free Skincare Aims to Eliminate Confusion
Go-To is an Australian skincare brand that prides itself on sharing clean skincare solutions that are “uncomplicated, effective, cruelty-free” and natural. The brand makes a range of... MORE
Oil-Control Mineral Powders
Oil-Control Mineral Powders
The Etude House Zero Sebum Drying Powder Eliminates Excess Shine
The Etude House Zero Sebum Drying Powder is a new product that helps skin look smooth and matte in texture while eliminating excess oil. The powder is 80% mineral-based and boasts a lightweight... MORE
Adventure-Focused Skincare Regimens
Adventure-Focused Skincare Regimens
Journeymen's Natural Skincare for Men is Ethical and Natural
South California-based company Journeymen boasts natural skincare for men that is designed for adventure seekers. The business is founded by two surfing friends who embarked on a mission to bring... MORE
Anti-Inflammatory Cleansing Gels
Anti-Inflammatory Cleansing Gels
The Enzymatic Cleansing Gel Integrates Willow Bark Extract
Singapore’s Forest Rhapsody Skincare makes its Enzymatic Cleansing Gel with plant oils and extracts that are rich in antioxidants, high in fatty acids and known for their anti-inflammatory... MORE
Restorative Plant-Powered Lotions
Restorative Plant-Powered Lotions
Pacifica's Recovery Lotion Boasts Cactus Water and Kale
Pacifica’s Cactus & Kale Oil-Free Stress Recovery Lotion is a unique skincare product that is formulated with calming anti-inflammatory ingredients that are suitable for all skin types.... MORE
Crystal-Infused Clearing Toners
Crystal-Infused Clearing Toners
The LYFESTYLE CO.'s Toner Has an Aloe Base & Willow Bark Extract
The LYFESTYLE CO.‘s Clearing Toner is a crystal-infused skincare product that is formulated to balance the pH of one’s skin. With pore-minimizing, cleansing, exfoliating and acne-... MORE

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