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Mochi Expansion

Mochi's popularity in North America prompts collaboration with adjacent industries

Implications - The growing popularity of mochi in North America has resulted in big brands' adoption of the Japanese dessert into their existing offerings, or in a way that appeals to consumers with various dietary restrictions. The expansion of how this dessert is now presented ensures that mochi's appeal is apparent for even the fussiest eaters.

Workshop Question - How could your brand adopt a product/service that's popular in an adjacent industry?

SCORE 6.8

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4 Featured, 21 Examples: 20,006 Total Clicks

Date Range: Dec 17 - Feb 19

Trending: This Week and Average

Consumer Insight Topics: Lifestyle Food

Featured Examples

Japanese Dessert-Inspired Ice Creams - These Häagen-Dazs Mochi Ice Creams Boast Artisanal Flavors

SCORE 6.1

Warm 561 Clicks Pub: Jan 12, 18

Japanese Dessert-Inspired Ice Creams

These Häagen-Dazs Mochi Ice Creams Boast Artisanal Flavors

The Häagen-Dazs mochi ice creams have been unveiled by the brand as a new dessert option available exclusively in Japan for consumers to enjoy. The two new flavors include ‘Mochi Sakura An&#... [More]

Dairy-Free Frozen Mochi Treats - The My/Mo Mochi Cashew Cream Frozen Dessert is Vegan-Friendly

SCORE 5.4

Warm 338 Clicks Pub: Dec 22, 17

Dairy-Free Frozen Mochi Treats

The My/Mo Mochi Cashew Cream Frozen Dessert is Vegan-Friendly

The My/Mo Mochi Cashew Cream Frozen Dessert has been unveiled by the brand as a new dairy-free and vegan option for consumers to enjoy. The product is made using frozen cashew cream that is wrapped... [More]

Japanese Cake-Infused Ice Creams - The My/Mo Mochi Ice Cream with Mochi Bits Comes in Five Flavors

SCORE 5.1

Warm 511 Clicks Pub: Dec 14, 17

Japanese Cake-Infused Ice Creams

The My/Mo Mochi Ice Cream with Mochi Bits Comes in Five Flavors

The My/Mo Mochi Ice Cream with Mochi Bits have been unveiled by the brand as a new frozen treat option that will provide a sweet, textural dessert for those looking for something a little different.... [More]

Vegan Mochi Ice Creams - The Little Moons Vegan Belgian Chocolate Mochi is Distinctly Chewy

SCORE 5.4

This Week and Warm 55 Clicks Pub: Feb 5, 19

Vegan Mochi Ice Creams

The Little Moons Vegan Belgian Chocolate Mochi is Distinctly Chewy

The Little Moons Vegan Belgian Chocolate Mochi has been unveiled by the Britain-based ice cream company to offer consumers a dairy-free way to enjoy the classic taste of the frozen dessert. The... [More]