Wine-themed beverages, design, and products are on the rise
Implications - Brands in industries that range from hospitality to beauty are incorporating wine-themed designs and concepts into their offerings. This shift comes as the growth of wine sales in recent years, as well as the "meme-ification" of the beverage, has resulted in an increased interest in its implications for a range of companies.
Insight - The rise of wine culture has grown as social media showcases the beverage as a symbol for Millennial culture. The reason for this is wine represents the halfway point between fun and carefree youth, and sophisticated adult living. This indicates a feeling of transition on part of the Millennial generation.
Insight - The rise of wine culture has grown as social media showcases the beverage as a symbol for Millennial culture. The reason for this is wine represents the halfway point between fun and carefree youth, and sophisticated adult living. This indicates a feeling of transition on part of the Millennial generation.
Workshop Question - How could your brand adopt the popular shifts in adjacent or alternative industries?
Trend Themes
-
Wine-themed Products — Businesses are designing various products inspired by wine aesthetics like grape shaped bath bombs or wine themed makeup.
-
Wine-inspired Non-alcoholic Beverages — The market is responding to a growing demand for non-alcoholic alternatives to wine with products like Napa Hills Vineyard Enriched Water that shares the health benefits of red wine.
-
Hybrid Beverages — Craft beer companies are producing wine-inspired libations like The Five Boroughs Brut IPA, made with white wine grapes or beer that imitates the characteristics of sparkling wine.
Industry Implications
-
Hospitality — Hotels and motels are incorporating wine-themed designs and experiences to attract travelers.
-
Health and Wellness — The development of non-alcoholic alternatives to wine for health-conscious consumers presents opportunities for growth in the health and wellness industry.
-
Beauty and Cosmetics — Wine-inspired makeup collections like Tarte's lip gloss sets create new opportunities for product development and branding in the cosmetics industry.
