Vinegar becomes a staple in various beauty products
Implications - With pure vinegar being a popular skincare ingredient among the natural wellness crowd, brands are adopting the ingredient into their own beauty products. The incorporation of a historically used ingredient enhances the perceived health and naturality of the products these brands offer.
Workshop Question - How could your brand incorporate natural or wellness-minded elements to its product/service?
Trend Themes
1. Fermented Beauty Products - The rise of fermented foods and beauty products with fermented ingredients is increasing, providing an opportunity to develop and launch new skincare products.
2. Crystal Essence Lotions - Incorporating crystal essences into skincare products provides a new market for skincare companies and appeals to consumers wanting a connection to holistic health.
3. Ph-balancing Dry Shampoos - The incorporation of vinegar, particularly apple cider vinegar, into hair care products is proving popular for the cleansing and pH-balancing benefits it provides, providing opportunities for new hair care products.
Industry Implications
1. Skincare Industry - The skincare industry should consider using fermented and crystal-infused ingredients as unique selling points for new product lines.
2. Hair Care Industry - The hair care industry should develop new pH-balancing products oriented towards cleansing and restoring the scalp using various types of vinegar.
3. Organic Beauty Industry - Organic beauty companies should consider using fermented and crystal-infused ingredients as unique selling points to appeal to consumers wanting more natural and holistic-oriented products.
