Vinegar becomes a staple in various beauty products
Implications - With pure vinegar being a popular skincare ingredient among the natural wellness crowd, brands are adopting the ingredient into their own beauty products. The incorporation of a historically used ingredient enhances the perceived health and naturality of the products these brands offer.
Workshop Question - How could your brand incorporate natural or wellness-minded elements to its product/service?
Trend Themes
-
Fermented Beauty Products — The rise of fermented foods and beauty products with fermented ingredients is increasing, providing an opportunity to develop and launch new skincare products.
-
Crystal Essence Lotions — Incorporating crystal essences into skincare products provides a new market for skincare companies and appeals to consumers wanting a connection to holistic health.
-
Ph-balancing Dry Shampoos — The incorporation of vinegar, particularly apple cider vinegar, into hair care products is proving popular for the cleansing and pH-balancing benefits it provides, providing opportunities for new hair care products.
Industry Implications
-
Skincare Industry — The skincare industry should consider using fermented and crystal-infused ingredients as unique selling points for new product lines.
-
Hair Care Industry — The hair care industry should develop new pH-balancing products oriented towards cleansing and restoring the scalp using various types of vinegar.
-
Organic Beauty Industry — Organic beauty companies should consider using fermented and crystal-infused ingredients as unique selling points to appeal to consumers wanting more natural and holistic-oriented products.
