Wardrobes incorporate smart features to keep clothing clean and ready to wear
Trend – Technology has been integrated into various aspects of consumers' homes to streamline their daily routines, and this integration has extended to closets. Smart features that freshen and steam clothing help consumers to better care for delicate garments.
Insight - Many modern consumers are living increasingly busy lives, due to the ‘Busy Trap,’ wherein consumers feel having multiple things to do is a societal expectation. As a result, they look for new ways to maximize their time. These same individuals find success in managing routines by following schedules or finding ways to integrate technology into their daily activities to allow for streamlining.
Insight - Many modern consumers are living increasingly busy lives, due to the ‘Busy Trap,’ wherein consumers feel having multiple things to do is a societal expectation. As a result, they look for new ways to maximize their time. These same individuals find success in managing routines by following schedules or finding ways to integrate technology into their daily activities to allow for streamlining.
Workshop Question - Consider how your brand could incorporate technology to reduce the time your consumer has to spend doing tasks.
Trend Themes
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Smart Closets — Consumers are increasingly integrating technology into their daily lives, resulting in a trend of smart closets that care for delicate garments and help manage clothing inventory.
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Cleantech — Closet solutions that sanitize clothing are part of the CleanTech trend, offering consumers a more convenient way to keep clothes clean and free of germs.
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Modular Design — Modular design is a growing trend in the fashion industry, and it's reflected in the Spot Light clothes refresher, which allows for easy customization and facilitates clothing display.
Industry Implications
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Consumer Electronics — The trend of smart closets with IoT connectivity and voice command functionality presents opportunities for Consumer Electronics companies to develop new products and expand their portfolios.
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Fashion and Textiles — The integration of technology in the fashion industry offers significant disruptive innovation opportunities for companies to create new clothing items and accessories that integrate with smart closets and CleanTech solutions.
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Home Goods and Appliances — CleanTech and smart closet solutions offer new opportunities for home goods and appliances companies to develop innovative products that provide greater convenience to consumers.
4 Featured, 30 Examples:
97,957 Total Clicks
Date Range:
Aug 18 — Feb 19
Trending:
Average
Consumer Insight Topics:
