Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Functional
Closet
Wardrobes incorporate smart features to keep clothing clean and ready to wear.
3.7
Trend score
Trend
What is the Functional Closet trend?
Functional Closet: Trend – Technology has been integrated into various aspects of consumers' homes to streamline their daily routines, and this integration has extended to closets. Smart features that freshen and steam clothing help consumers to better care for delicate garments.
Insight
The consumer insight behind the Functional Closet trend
Many modern consumers are living increasingly busy lives, due to the ‘Busy Trap,’ wherein consumers feel having multiple things to do is a societal expectation. As a result, they look for new ways to maximize their time. These same individuals find success in managing routines by following schedules or finding ways to integrate technology into their daily activities to allow for streamlining.
Trend themes
Themes within the Functional Closet trend
Three behaviours holding the trend together01
Smart Closets
Consumers are increasingly integrating technology into their daily lives, resulting in a trend of smart closets that care for delicate garments and help manage clothing inventory.
02
CleanTech
Closet solutions that sanitize clothing are part of the CleanTech trend, offering consumers a more convenient way to keep clothes clean and free of germs.
03
Modular Design
Modular design is a growing trend in the fashion industry, and it's reflected in the Spot Light clothes refresher, which allows for easy customization and facilitates clothing display.
Industry implications
What the Functional Closet trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
The trend of smart closets with IoT connectivity and voice command functionality presents opportunities for Consumer Electronics companies to develop new products and expand their portfolios.
For
Fashion and Textiles
The integration of technology in the fashion industry offers significant disruptive innovation opportunities for companies to create new clothing items and accessories that integrate with smart closets and CleanTech solutions.
For
Home Goods and Appliances
CleanTech and smart closet solutions offer new opportunities for home goods and appliances companies to develop innovative products that provide greater convenience to consumers.
Workshop question
Consider how your brand could incorporate technology to reduce the time your consumer has to spend doing tasks.
Trend signals
Trend signals for Functional Closet
Trend score 3.7 out of 10, from popularity 55%, activity 48%, freshness 8%.
Popularity55%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Functional Closet trend
4 featured examples from Aug 27, 2018 to Jan 26, 2019CategoryTech
Smart Laundering Closets
LG is Sharing Components of the "Ultimate Laundry Room" at CES 2019
The advancements in TrueSteam technology and Smart Diagnosis in washing machines and dryers create disruptive innovation opportunities in the appliance manufacturing industry.
CategoryTech
Wardrobe-Sanitizing Closets
The LG Styler ThinQ and Styler Mirrored Glass Door are Advanced
The home appliance industry can leverage the trend of wardrobe-sanitizing closets to develop innovative and efficient clothing care devices.
CategoryArt & Design
Connected Clothing Closets
Samsung's Air Dresser Cleans, Stores and Freshens Clothes
Connected closets like Samsung's Air Dresser are disrupting the home furnishings industry by offering multi-functional solutions for at-home clothing management and storage.
CategoryTech
Clothing Display Garment Cleaners
The 'Spot Light' Clothes Refresher Cleans and Displays Garments
Disruptive innovation opportunity: Introduce innovative home appliances that incorporate compact clothes refreshers, catering to the growing demand for convenient cleaning solutio…
