Wearables that target muscle growth and health are on the rise
Trend - Wearables that are made specifically to track, measure, and develop muscle strength and health are on the rise. These products' ability to isolate and focus on specific functions of the body cater to the shift in wellness culture that prioritizes personalization and in-depth progress-tracking.
Insight - People who are committed to their fitness goals often seek out products and services that help them progress. A segment of consumers within this space seek out highly targeted enhancements, and don't feel that simple diet and exercise are enough in achieving their goals. Thus, they seek out niche products that allow them to better target areas of concern.
Insight - People who are committed to their fitness goals often seek out products and services that help them progress. A segment of consumers within this space seek out highly targeted enhancements, and don't feel that simple diet and exercise are enough in achieving their goals. Thus, they seek out niche products that allow them to better target areas of concern.
Workshop Question - How could your brand better prioritize personalization in the design of its product/service?
Trend Themes
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Targeted Wearables — Wearables developed to isolate and focus on specific functions of the body to cater to the shift in wellness culture that prioritizes personalization and in-depth progress-tracking.
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Advanced Tracking Wearables — Wearables that perform advanced tracking using technologies like bioimpedance analysis, near-infrared light, TENS, and EMS for deeper insights on fitness progress.
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Connected Workout Wearables — Wearables that connect to users' smartphones via Bluetooth and aid with muscle recovery, definition, and optimization, thus eliminating need for additional gym time.
Industry Implications
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Fitness Technology — Developing niche wearables and related products that offer deeper insights and targeted enhancements to help users progress in their fitness goals.
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Wellness Products — Creating innovatively personalized product lines that offer advanced tracking technologies to help customers master their fitness goals by getting in-depth progress-tracking data.
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Sports Equipment — Designing new wearables that would provide a high level of connectivity to user's smartphone. Accessing real-time progress-tracking data could help them in their physique development.
