Category
Lifestyle
Assisted Choices
Trend cluster
Category
Muscle
Isolation
Wearables that target muscle growth and health are on the rise.
5.9
Trend score
Trend
What is the Muscle Isolation trend?
Muscle Isolation: Wearables that are made specifically to track, measure, and develop muscle strength and health are on the rise. These products' ability to isolate and focus on specific functions of the body cater to the shift in wellness culture that prioritizes personalization and in-depth progress-tracking.
Insight
The consumer insight behind the Muscle Isolation trend
People who are committed to their fitness goals often seek out products and services that help them progress. A segment of consumers within this space seek out highly targeted enhancements, and don't feel that simple diet and exercise are enough in achieving their goals. Thus, they seek out niche products that allow them to better target areas of concern.
Trend themes
Themes within the Muscle Isolation trend
Three behaviours holding the trend together01
Targeted wearables
Wearables developed to isolate and focus on specific functions of the body to cater to the shift in wellness culture that prioritizes personalization and in-depth progress-tracking.
02
Advanced tracking wearables
Wearables that perform advanced tracking using technologies like bioimpedance analysis, near-infrared light, TENS, and EMS for deeper insights on fitness progress.
03
Connected workout wearables
Wearables that connect to users' smartphones via Bluetooth and aid with muscle recovery, definition, and optimization, thus eliminating need for additional gym time.
Industry implications
What the Muscle Isolation trend means for industry
Where the trend changes the playbookFor
Fitness technology
Developing niche wearables and related products that offer deeper insights and targeted enhancements to help users progress in their fitness goals.
For
Wellness products
Creating innovatively personalized product lines that offer advanced tracking technologies to help customers master their fitness goals by getting in-depth progress-tracking data.
For
Sports equipment
Designing new wearables that would provide a high level of connectivity to user's smartphone. Accessing real-time progress-tracking data could help them in their physique development.
Workshop question
How could your brand better prioritize personalization in the design of its product/service?
Trend signals
Trend signals for Muscle Isolation
Trend score 5.9 out of 10, from popularity 86%, activity 83%, freshness 8%.
Popularity86%
Activity83%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Muscle Isolation trend
4 featured examples from Jan 10, 2018 to Feb 1, 2019CategoryLifestyle
Muscle Size-Tracking Wearables
The Visual Gains 'XLFLEX' Keeps Track of Arm Size When Lifting
The fitness technology industry can take advantage of the trend towards muscle size-tracking wearables by creating new products and services that help gym-goers track progress and…
CategoryLifestyle
Connected Muscle Workout Wearables
The 'ElectroFit' Smart Fitness Device Optimizes Muscle Training
The 'ElectroFit' device falls within the fitness wearable industry, which is experiencing rapid growth and innovation.
CategoryLifestyle
Muscle Oxygen-Tracking Wearables
The Humon Hex Tracks Physical Performance at CES 2018
Opportunity for the athletic wearables industry to integrate muscle oxygen-tracking technology into their products.
CategoryTech
Body Composition-Tracking Wearables
The 'AURA Band' Fitness Wearable Accelerates Healthy Living
The wearable technology industry can leverage bioimpedance analysis technology and reward-based features to create more accurate and engaging fitness tracking devices.
