Brands offer guidance and empowerment through people's "first times"
Trend – Brands are providing accelerated support for individuals who are going through "firsts" that are typically intimidating–a shift seen in everything from menstruation to parenting. As a result, establishing customer loyalty.
Insight - The direct involvement and guidance of businesses in the various life achievements people face enable trust between the customer and the brand. This shift comes as consumers seek both empowerment and authenticity in everything they interact with, spanning from their personal relations to even the way they connect with brands.
Insight - The direct involvement and guidance of businesses in the various life achievements people face enable trust between the customer and the brand. This shift comes as consumers seek both empowerment and authenticity in everything they interact with, spanning from their personal relations to even the way they connect with brands.
Workshop Question - How could your brand support consumers through various milestones?
Trend Themes
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Empowerment Through Firsts — Brands are providing accelerated support for individuals who are going through intimidating firsts, creating customer loyalty through guidance and empowerment.
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Disrupting Gendered Expectations — Movements and businesses are challenging societal norms and empowering women through promoting gender equality in traditionally male-dominated spaces.
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Mindful Wellness-centric Products — Companies are curating collections of natural and organic products with a focus on wellness that prompt consumers to take care of themselves and loved ones in an easy and effective manner.
Industry Implications
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Fashion and Beauty — The shift towards using organic and non-toxic ingredients in personal care products to promote wellness and safety, and address consumer demands for sustainability and authenticity.
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Publishing and Media — Content providers have the opportunity to promote empathy and relatability through humor and storytelling in personal and emotional guidance content - a key driver for consumer loyalty and reflection in content production.
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Technology and E-commerce — The facilitation of access and information for female and underrepresented audiences through online platforms creates opportunities for businesses to empower and educate as trusted sources in customer support.
4 Featured, 34 Examples:
78,585 Total Clicks
Date Range:
Feb 18 — May 19
Trending:
Mild
Consumer Insight Topics:
