In addition to offering a variety of protective, leak-proof period garments for women, THINX is now launching (BTWN) tween underwear to provide the same solutions for a younger demographic.
The period-proof technology from THINX involves garments made with fast-drying, moisture-wicking cotton, an odor-fighting lining, ultra-absorbent fabric and finally, a leak-resistant barrier to prevent discomfort and stains. THINX (BTWN) offers light, medium and heavy protection solutions that can be worn in place of or alongside conventional feminine care products. THINX's new Fresh Start Period Kit provides tweens with a mix of its most popular styles, including the Shorty, Bikini and the classic Brief.
On its new teen line, THINX CEO Maria Molland remarks that "this group of girls doesn’t have a lot of innovative solutions—they’ve been using pads, which really haven’t been innovated on in decades."
Why This Trend Is Growing
- Period-proof Underwear
- Discover disruptive innovation opportunities in developing leak-proof underwear for various age groups.
- Youth Feminine Care
- Explore disruptive innovation opportunities in developing innovative solutions for tweens and teenagers in the feminine care industry.
- Innovative Disposable Pads
- Identify disruptive innovation opportunities to create innovative and improved disposable pads for menstruating tweens and teenagers.
Industries Being Reshaped
- Feminine Care
- Explore disruptive innovation opportunities in the feminine care industry to develop innovative solutions for young girls and tweens.
- Apparel & Fashion
- Discover disruptive innovation opportunities within the apparel and fashion industry by developing leak-proof and comfortable clothing for young girls and tweens.
- Health & Wellness
- Identify disruptive innovation opportunities within the health and wellness industry to develop innovative solutions and products for young girls experiencing menstruation for the first time.
