In a bid to address the skincare needs of the younger demographic, Board-Certified Dermatologist, Dr. Brooke Jeffy, has unveiled a new skincare line named "btwn." Recognizing a gap in the market, Dr. Jeffy observed that tweens and teens often lacked a consistent and healthy skincare routine. Instead of resorting to prescriptions or trending DIY masks, they needed a straightforward regimen. Enter btwn, a dermatologist-developed, two-step skincare solution designed specifically for this age group.
The btwn daily cleanser, priced at $26, is a gentle foaming cleanser enriched with youth-friendly antioxidants and exfoliants. It aims to balance the skin's microbiome, fortify the skin barrier, and offer protection against environmental stressors. Key ingredients include Glycerin, Panthenol, Green Tea Extract, Chicory Root Extract, and Lactic Acid.
Complementing the cleanser is the btwn daily moisturizer, retailing at $30. This lightweight moisturizer is packed with ingredients like Hyaluronic Acid, Gluconolactone, Niacinamide, and Gotu Kola, ensuring hydration, exfoliation, and protection.
Both products, suitable for ages six and up, are available online.
What's Driving This Trend
- Youth-focused Skincare
- With the launch of btwn, a dermatologist-founded skincare line for tweens and teens, there is a growing trend towards addressing the unique skincare needs of the younger demographic.
- Simplified Skincare
- btwn offers a straightforward two-step skincare solution that fills a gap in the market for tweens and teens, who often lack a consistent and healthy skincare routine.
- Microbiome Skincare
- btwn's daily cleanser aims to balance the skin's microbiome, a growing trend in the skincare industry for promoting healthier skin and stronger skin barrier function.
Who This Affects Most
- Skincare
- btwn's launch demonstrates the need for innovative skincare solutions that cater specifically to the skincare needs of tweens and teens.
- E-commerce
- btwn's online availability highlights the potential disruption in the skincare industry through e-commerce, enabling direct-to-consumer sales and reaching a wider audience.
- Antioxidant
- btwn's use of youth-friendly antioxidants in their products presents an opportunity for the antioxidant industry to tap into the growing demand for skincare products targeting the younger demographic.
