Microbiome-Friendly Body Scented Care

Beekman 1802 Introduces Groundbreaking Line at Ulta Beauty

In a pioneering move, Beekman 1802 is set to launch the world's first microbiome-friendly body scented care line at Ulta Beauty. This innovative product range is the result of a strategic partnership with the globally renowned fragrance house, Givaudan.

With a robust foundation of over 15 years of research and the distinction of being the inaugural brand to license Givaudan's My Z-Biome trademark and technology, Beekman 1802 has firmly established itself as a global leader in skin health with a focus on the microbiome. This collaboration aligns seamlessly with Ulta's ambitious "body beautiful" campaign for the year. The My Z-Biome technology ensures skincare products that are not only gentle on the skin's microbiome but also enhance skin health, ensuring softness without irritation.

The Beekman 1802 Coconut Cream Bodycare Collection, now available at Ulta.com and Ulta outlets, offers a range of products priced between $16 to $38. This collection, with its harmonious blend of coconut milk and vanilla notes, is clinically validated to maintain a healthy skin barrier and is specially formulated for sensitive skin. The range includes Hand & Body Wash, Hand Cream, Bar Soap, and Whipped Body Cream, promising consumers a luxurious, skin-friendly experience.

Microbiome-friendly Body Scented Care
Beekman 1802 introduces the world's first microbiome-friendly body scented care line, disrupting the skincare industry.
Givaudan's My Z-biome Technology
Givaudan's My Z-Biome technology revolutionizes skincare by ensuring gentle and skin-health enhancing products.
Ulta Beauty's Body Beautiful Campaign
Ulta Beauty's Body Beautiful campaign drives the demand for luxurious, skin-friendly products.

Sectors Adopting This

Skincare
The skincare industry has the opportunity to embrace microbiome-friendly products for enhanced skin health and customization.
Fragrance
The fragrance industry can explore the integration of microbiome-friendly scents for a unique and personalized sensory experience.
Retail
The retail industry, particularly beauty retailers like Ulta, can leverage the demand for body beautiful products to attract and retain customers.
SCORE
6.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 90%
Freshness 19%