'Allurigem' is the name of an all-new e-commerce fine jewelry brand that is officially launching soon and making its debut with the Lettera Collection of personalized engagement rings. The collection features rings that can be customized by integrating a couple's initials into the design, with one's choice of metal pairings and birthstones.
As a new brand, Allurigem was founded on the belief that anyone should be able to access an affordable, custom engagement ring, noting "the product extends beyond choosing just a setting and center diamond."
To truly capture the surprise and delight of a proposal, Allurigem and Ring Cam offer video ring boxes to record the special moment. Additionally, Allurigem offers video editing services and hosts an engagement announcement page online that customers can easily share with friends and family members.