ASMR Campaigning

The popularity of ASMR has resulted in its adoption into brand's campaigns

Implications - The popularity of 'autonomous sensory meridian response" (or ASMR) on social media has remained pervasive, and brands are taking note of the consumer interest in such videos by creating ads that mimic the same sensorial responses. Incorporating ASMR into commercials allows for brands to connect with what's now familiar to consumers, but via unlikely platforms that have a history of "playing it safe."

Workshop Question - Conceptualize an ASMR-based commercial for one of your products/services.
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
33,467 Total Clicks
Aug 17 - Feb 19
This Week and Untested
MarketingSocial Media
Featured Examples
Meditative Fast Food Ads - KFC Partners with Mother London for Soothing and Tasty Imagery
SCORE 4.8
This Year and Average 134 Clicks Pub: Sep 13, 18
Meditative Fast Food Ads
KFC Partners with Mother London for Soothing and Tasty Imagery
KFC truly takes fast food advertisement to new heights with the ‘KFChill’ series. Together with creative agency Mother London, the restaurant franchise builds on the wellness movement... [More]
Relaxing Back-to-School Commercials - This 25-Minute 'Oddly IKEA' Ad is a Sponsored ASMR Video
SCORE 3.7
Mild 359 Clicks Pub: Aug 11, 17
Relaxing Back-to-School Commercials
This 25-Minute 'Oddly IKEA' Ad is a Sponsored ASMR Video
Although the majority of back-to-school ads are designed to get students hyped up and excited about returning to class in the fall, the ‘Oddly IKEA: IKEA ASMR’ video takes a completely... [More]
ASMR Cider Campaigns - Strongbow's Chinese New Year Campaign Shares Pleasant Sounds
SCORE 4.1
This Week and Average 33 Clicks Pub: Feb 6, 19
ASMR Cider Campaigns
Strongbow's Chinese New Year Campaign Shares Pleasant Sounds
In celebration of the Chinese New Year, Strongbow Apple Ciders launched a unique cider campaign that’s centered around the autonomous sensory meridian response (ASMR) and using quiet, soothing... [More]
ASMR Lighter Campaigns - Zippo's ASMR Video is Released as the Brand Trademarks Its Clicking Sound
SCORE 5
This Quarter and Warm 96 Clicks Pub: Dec 6, 18
ASMR Lighter Campaigns
Zippo's ASMR Video is Released as the Brand Trademarks Its Clicking Sound
The iconic design of the Zippo is synonymous with elegance and confidence and to further confirm this, Zippo’s ASMR video announces that the lighter’s classic clicking noise has been... [More]
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