Since 2015, KFC has been running a campaign that's invited many different people to take on the role of Colonel Sanders, many of them being comedians—and now, KFC's What's for Dinner sitcom-style ad fittingly introduces Jason Alexander as the Colonel.
Jason Alexander, best known for his role as George Costanza on Seinfeld, takes on the role of the fried chicken chain's founder in the new ad, which is set up like the opening sequence of a TV show. At first, the scene is set with an idyllic family of four and Colonel Sanders, who saves the day by providing dinner. But when the family decides that they don't want him to leave, he sticks around and helps out at home, setting up the premise for the mock TV show.
KFC's What's for Dinner helps to promote the new $20 Fill Ups, which is offered in four choices.
Key Themes Behind This Trend
- Celebrity Endorsements
- Brands can use popular celebrities to become brand ambassadors or promote their products/services in a new light through storytelling.
- Sitcom-style Ads
- Brands can create commercials that have a storytelling narrative like that of a TV show to capture and retain audience interest.
- Product Launch Campaigns
- Brands can create engaging ad campaigns to promote and introduce their new product line or services to their target audience.
Where This Applies
- Fast Food
- Fast-food chains can use these tactics to promote their food items to a larger audience and captivate them through creative storytelling ads.
- Entertainment
- Entertainment companies can partner with brands to create unique ad campaigns around their TV shows or movies to capture the audience's attention.
- Advertising
- Advertising agencies can create innovative storytelling ads to help their clients stand out in the crowded market and connect with the audience emotionally.
