'Fine Dining' is the name of a sponsored jewelry ad recently shared by Garage Magazine featuring dazzling accessories by Sydney Garber, as well as the Internet sensation 'Bread Face.'
The Bread Face blog was created a few years ago, featuring exactly what it sounds like—a woman who smashes her face into a loaves of bread, typically for the purposes of ASMR. ASMR is a phenomenon that's known as "Autonomous Sensory Meridian Response" and can be described as tingling sensations on the skin that are triggered by certain sounds.
In 'Fine Dining,' Bread Face squishes soft rolls, taps on crunchy loaves and smashes her face into piles of croissants.
Beer brand Norrlands Guld Ljus and IKEA are among other brands to integrate ASMR into their advertisements.
What's Driving This Trend
- ASMR Advertising
- Opportunity for businesses to incorporate ASMR into their ads and connect with consumers.
- Unconventional Marketing
- Exploration of alternative advertising methods, such as using Internet sensations or viral trends in campaigns.
- Multi-channel Advertising
- An integrated approach to advertising across different platforms, incorporating ASMR and other unconventional methods for increased reach.
Who This Affects Most
- Jewelry
- Jewelry brands can tap into unconventional advertising methods, like ASMR, to stand out and target new audiences.
- Food and Beverage
- Innovative advertising techniques like ASMR can appeal to the senses and elevate food and beverage marketing.
- Furniture and Home Goods
- Furniture and home goods brands can explore the use of ASMR to highlight the sensory aspects of products and create a more immersive shopping experience.
