Soft Artisan-Style Breads

Sara Lee Has Added a Smooth Multigrain Sliced Bread to Its Artesano Line

Sara Lee has expanded its Artesano line by adding a new Smooth Multigrain Sliced Bread. The new bread joins the company's existing lineup of sliced breads, buns and rolls, all of which are made without the use of artificial colors, flavors or preservatives.

Sara Lee's new Smooth Multigrain Sliced Bread is pillowy soft and made from a flavorful combination of oats and barley. As the online description reads: "With its thick slices, mouthwateringly soft texture, and delicious flavor, the original artisan style sliced bread you love tastes even better." And all this flavor comes without the use of high fructose corn syrup.

Sold as a 20-ounce, 15-slice loaf, Sara Lee's new Artesano Smooth Multigrain Bread is a family-friendly option that's perfect for everything from sandwiches to afternoon snacks.

Image Credit: Sara Lee

Soft Artisan-style Breads
Opportunity to innovate by adding healthy ingredients such as oats and barley to create a healthier bread experience.
Natural Ingredients for Bread
Opportunity to innovate by creating natural, organic breads that cater to health-focused consumers.
Family-friendly Sliced Bread
Opportunity to innovate by creating convenient and healthy options for families, especially those looking for soft bread with no artificial ingredients.

Industries Being Reshaped

Food and Beverage
Opportunity to innovate by creating healthy, natural, and organic bread products that cater to health-conscious consumers.
Supermarkets and Grocery Stores
Opportunity to innovate by offering more family-friendly and healthy bread options that appeal to a diverse range of consumers.
Bakery
Opportunity to innovate by offering artisan-style breads with unique and healthy ingredients, such as oats and barley
SCORE
1.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 8%
Activity 9%
Freshness 12%