The all-new Sara Lee White Bread Made with Veggies is a product that's baked with the equivalent of one cup of vegetables per loaf, plus it's fortified with Vitamins A, D and E. This new loaf of bread delivers the soft texture that fans know and love, as well as additional benefits that satisfy the kind of nutritional properties people are looking for.
This versatile loaf of bread can be used like any other for breakfasts, lunches and snacks, and it is baked without artificial colors, flavors or high-fructose corn syrup. Made with families in mind, this sliced bread promises to support anyone who is looking to sneak more veggies into their diet, as well as parents who want to reduce the strain of struggling with young picky eaters.
Why This Trend Is Growing
- Veggie-infused Products
- Opportunities for companies to add vegetables to traditionally carb-heavy products like bread, pasta or pizza could disrupt the market with the added nutritional benefits and alternative consumption opportunities.
- Functional Foods
- Developing functional foods with added vitamins and nutrients provides opportunities to cater to health-conscious consumers looking for convenient and accessible nutrition in their everyday diet.
- Healthy Convenience
- Combining nutrition with convenience is a growing trend, and offering healthy, veggie-rich products provides opportunities to fill a gap in the market while also addressing increasing public health concerns.
Industries Being Reshaped
- Food and Beverage
- Incorporating vegetables into traditional carb-heavy products provides opportunities to innovate and compete in the food and beverage industry.
- Retail
- Selling and marketing veggie-infused products in traditional grocery stores and supermarkets opens opportunities for retail businesses to cater to the growing demand for healthy convenience products.
- Agriculture
- The trend towards incorporating vegetables into everyday processed food products may open opportunities for farmers and agricultural businesses to explore new markets for their produce.
