For the second year in a row, the fast casual chain Blaze Pizza has announced that it will be teaming up with (RED) to support the fight against AIDS. The 'EAT (RED) SAVE LIVES' campaign will run for the entire month of June, with the chain pledging to donate up to 50,000 to (RED)'s efforts.
For the month of June, Blaze Pizza is rebranding its signature Red Vine pizza as the ‘(RED) Vine.' In partnership with Coca-Cola, the company will donate $1 each time a customer purchases a (RED) Vine pizza and Coke. To contribute further, customers can post a picture of their pizza and drink online using the hashtag #CokeRedSweepstakes and tagging @BlazePizza and another $1 will be donated to the cause. As Blaze Pizza co-founder Elise Wetzel explains, “Our goal is not only to donate to (RED), but also to empower our guests to join the fight. Working together, AIDS could be over in less than 15 years from now.”
Image Credit: <i> Blaze Pizza.</i>
What Makes This Trend Stand Out
- Charitable Partnerships
- Opportunity for businesses to team up with charitable organizations to support a cause and make a positive impact.
- Social Media Campaigns
- Utilizing social media platforms to engage customers in charitable initiatives and increase donations.
- Cause-branded Products
- Creating special edition products that contribute a portion of the sales to a charitable cause, attracting socially conscious consumers.
Sectors Adopting This
- Fast Casual Dining
- Fast casual restaurants can explore partnerships with charitable organizations to promote social responsibility and drive customer engagement.
- Beverage Industry
- Beverage brands can collaborate with food establishments to create cause-branded products, fostering a positive brand image and increase sales.
- Social Media Marketing
- Marketing agencies can help businesses in designing and implementing effective social media campaigns that support charitable causes and enhance brand reputation.
