The iconic design of the Zippo is synonymous with elegance and confidence and to further confirm this, Zippo's ASMR video announces that the lighter's classic clicking noise has been trademarked.
With the help of Buzzfeed, Zippo released this sensory experience, hoping the clicking noise will have the same effect on consumers as other classic ASMR-favored noises do, like whispers, tapping and brushing. The two-minute video entitled 'This is how Zippo Does ASMR' features a variety of sounds all made by the Zippo lighter. The most notable, is the noise of the case opening, and the flame burning, which is the same instantly recognizable sound Zippo wants trademarked.
Zippo confirmed that its clicking noise was being trademarked in an official press release earlier this week.