Most people get their entertainment through screens, be it with a streaming service, scrolling through social media, or by reading articles, and the Bedtime app is way to cut out all that light and noise and fall asleep every evening. The smartphone app uses a combination of ASMR-style story telling and proprietary sleep tracking to help users both get to sleep faster and, with practice, sleep more deeply once they're there.
Sleep tracking apps have gained popularity as fitness wearables have become common accessories, but there aren't as many apps or services dedicated to getting people to fall asleep in the first place. Many people find themselves conking out while an episode of television runs on their laptops, so the Bedtime app provides a better solution.
Why This Trend Is Growing
- Soothing Story Apps
- The trend of using soothing story apps to help users fall asleep and improve sleep quality.
- Asmr-style Storytelling
- The trend of using ASMR-style storytelling to promote relaxation and sleep.
- Sleep Tracking Apps
- The trend of using smartphone apps to track sleep patterns and improve sleep quality.
Industries Being Reshaped
- Health and Wellness
- Disruptive innovation opportunity: Developing more advanced sleep tracking apps with integrated soothing story features.
- Entertainment and Media
- Disruptive innovation opportunity: Creating new streaming platforms dedicated to ASMR-style storytelling for relaxation and sleep.
- Consumer Technology
- Disruptive innovation opportunity: Designing wearable devices specifically for sleep tracking and promoting better sleep habits.
