KFC truly takes fast food advertisement to new heights with the 'KFChill' series. Together with creative agency Mother London, the restaurant franchise builds on the wellness movement with a calm, meditation-oriented initative. The videos work alongside an induced analogous relationship between audio bytes.
Further determined as 'Finger Lickin' Good Vibes,' one of the fast food ads presents viewers with a harmonious imagery of rain, falling down on leaves. The sound is particularly calming and easily associated with the action on the screen. However, KFC's video quickly cuts to tasty chicken and one quickly realizes that the audio clip was actually food frying all along.
This bootleg approach to meditation is fully downloadable and the clever fast food ad completely redefines the stigma behind what we socially perceive as comfort food.