Category
Tech
Delegated Interfaces
Trend cluster
Category
Augmented
Label
The food and beverage industry adopts augmented reality-based labels.
4.6
Trend score
Trend
What is the Augmented Label trend?
Augmented Label: The use of AR in food labels is on the rise, with brands using such technology to both engage and educate their customers on the products they're considering, or have already purchased. Such items cater to consumers' continued interest in gamification, and add an element of interactivity that tends to be limited in product packaging.
Insight
The consumer insight behind the Augmented Label trend
Though consumers tend to go online and research the details pertaining to products they purchase, the amount of information to sort through can be overwhelming. Thus, having brands do some of the work in relation to product education allows consumers the freedom to purchase in-person. With tech-integrations into labeling and packaging, this process is streamlined for consumers.
Trend themes
Themes within the Augmented Label trend
Three behaviours holding the trend together01
AR-Enabled Packaging
The use of AR technology in packaging is on the rise, providing an interactive and engaging experience to customers and enhancing product education.
02
App-Integrated Shopping
Mobile apps are becoming an integral part of the shopping experience, from mobile checkout to personalized maps and AR product information.
03
Sustainable Interactive Packaging
Brands are focusing on sustainability and producing eco-friendly AR-enabled packaging that provides an unforgettable consumer experience with interactive components.
Industry implications
What the Augmented Label trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry is adopting AR technology in labeling and packaging to cater to consumers' interest in gamification and streamline the product education process.
For
Retail
Retail is embracing app-centric shopping experiences, such as mobile checkout, personalized maps, and AR product information displays, to enhance the consumer journey.
For
Craft Beer
Craft beer brands are using AR-enabled storytelling in packaging to engage consumers and provide a fun and engaging way to learn about the beer-making process.
Workshop question
Conceptualize AR packaging or labeling that your brand could employ.
Trend signals
Trend signals for Augmented Label
Trend score 4.6 out of 10, from popularity 76%, activity 54%, freshness 8%.
Popularity76%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Augmented Label trend
6 featured examples from Aug 30, 2018 to Feb 2, 2019CategoryTech
App-Centric Warehouse Retailers
'Sam's Club Now' Introduces a Mobile-First Shopping Experience
Retail industry will see innovation opportunities in integrating mobile-first experiences in their brick and mortar stores.
CategoryTech
AR Ice Cream Wrappers
My Yeti's Ice Cream Packaging Design Engages Kids with Augmented Reality
Integration of augmented reality technology in food packaging industry to enhance customer engagement and brand loyalty.
CategoryLifestyle
AR-Enhanced Candy Packaging
KONTI's Wrappers Connect Kids to Short Cartoons & Full-Length Films
Leveraging AR-enhanced packaging to create immersive experiences for consumers.
CategoryTech
Informative AR Packaging Experiences
Zappar & SIG Produce Playful Interactive Packaging for Water
Opportunity for CPG companies to offer an engaging and unique product experience through AR technology
CategoryTech
AR Wine Label Apps
The Rabble Wine Company App Adds Dimension to Historic Wine Labels
The wine industry can leverage augmented reality technology to create innovative packaging designs that enhance the consumer experience.
CategoryTech
AR Craft Beer Packaging
Devils Backbone Brewing Co. Launched Storytelling AR Packaging
Craft beer industry can leverage AR packaging to enhance brand storytelling and consumer engagement.
