Augmented Label

The food and beverage industry adopts augmented reality-based labels

Implications - The use of AR in food labels is on the rise, with brands using such technology to both engage and educate their customers on the products they're considering, or have already purchased. Such items cater to consumers' continued interest in gamification, and add an element of interactivity that tends to be limited in product packaging.

Workshop Question - Conceptualize AR packaging or labeling that your brand could employ.
SCORE 7.8
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77,342 Total Clicks
Aug 18 - Feb 19
This Week and Warm
TechMobile
Featured Examples
App-Centric Warehouse Retailers - 'Sam's Club Now' Introduces a Mobile-First Shopping Experience
SCORE 8.4
This Year and Hot 800 Clicks Pub: Oct 30, 18
App-Centric Warehouse Retailers
'Sam's Club Now' Introduces a Mobile-First Shopping Experience
Sam’s Club, the membership-only retail warehouse club owned and operated by Walmart, is opening a new retail concept by the name of ‘Sam’s Club Now’ that puts an emphasis on... [More]
AR Ice Cream Wrappers - My Yeti's Ice Cream Packaging Design Engages Kids with Augmented Reality
SCORE 7.6
This Year and Hot 1,261 Clicks Pub: Aug 30, 18
AR Ice Cream Wrappers
My Yeti's Ice Cream Packaging Design Engages Kids with Augmented Reality
On top of being drawn to the bright colors and fun characters depicted on My Yeti’s ice cream wrappers, kids and parents alike will be interested in the fact that the frozen snacks are paired... [More]
AR-Enhanced Candy Packaging - KONTI's Wrappers Connect Kids to Short Cartoons & Full-Length Films
SCORE 6.8
This Year and Warm 796 Clicks Pub: Sep 4, 18
AR-Enhanced Candy Packaging
KONTI's Wrappers Connect Kids to Short Cartoons & Full-Length Films
KONTI released an augmented reality application to pair with candy packaging for kids that connects them to short three-minute cartoons and a first-of-its-kind hour-long full-length animated film.... [More]
Informative AR Packaging Experiences - Zappar & SIG Produce Playful Interactive Packaging for Water
SCORE 7.5
This Quarter and Warm 307 Clicks Pub: Nov 27, 18
Informative AR Packaging Experiences
Zappar & SIG Produce Playful Interactive Packaging for Water
The tech revolution is changing manufacturing methods, shifting relationships with consumers and even affecting CPG — this AR packaging example from Zappar and SIG is a testimony to that. With a... [More]
AR Wine Label Apps - The Rabble Wine Company App Adds Dimension to Historic Wine Labels
SCORE 5.6
This Year and Warm 360 Clicks Pub: Oct 3, 18
AR Wine Label Apps
The Rabble Wine Company App Adds Dimension to Historic Wine Labels
Rabble Wine Company recently launched its own augmented reality app to bring its AR wine labels to life, beginning with the Rabble Wine Company Red Blend. Through the lens of the free-to-download app,... [More]
AR Craft Beer Packaging - Devils Backbone Brewing Co. Launched Storytelling AR Packaging
SCORE 7.5
This Month and Warm 150 Clicks Pub: Feb 2, 19
AR Craft Beer Packaging
Devils Backbone Brewing Co. Launched Storytelling AR Packaging
Roseland, Virginia’s Devils Backbone Brewing Co. launched a trio of AR packaging designs for its Vienna Lager, Gold Leaf Lager and Striped Bass Pale Ale. Through the screen of a mobile device,... [More]
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