The food and beverage industry adopts augmented reality-based labels
Trend - The use of AR in food labels is on the rise, with brands using such technology to both engage and educate their customers on the products they're considering, or have already purchased. Such items cater to consumers' continued interest in gamification, and add an element of interactivity that tends to be limited in product packaging.
Insight - Though consumers tend to go online and research the details pertaining to products they purchase, the amount of information to sort through can be overwhelming. Thus, having brands do some of the work in relation to product education allows consumers the freedom to purchase in-person. With tech-integrations into labeling and packaging, this process is streamlined for consumers.
Insight - Though consumers tend to go online and research the details pertaining to products they purchase, the amount of information to sort through can be overwhelming. Thus, having brands do some of the work in relation to product education allows consumers the freedom to purchase in-person. With tech-integrations into labeling and packaging, this process is streamlined for consumers.
Workshop Question - Conceptualize AR packaging or labeling that your brand could employ.
Trend Themes
1. Ar-enabled Packaging - The use of AR technology in packaging is on the rise, providing an interactive and engaging experience to customers and enhancing product education.
2. App-integrated Shopping - Mobile apps are becoming an integral part of the shopping experience, from mobile checkout to personalized maps and AR product information.
3. Sustainable Interactive Packaging - Brands are focusing on sustainability and producing eco-friendly AR-enabled packaging that provides an unforgettable consumer experience with interactive components.
Industry Implications
1. Food and Beverage - The food and beverage industry is adopting AR technology in labeling and packaging to cater to consumers' interest in gamification and streamline the product education process.
2. Retail - Retail is embracing app-centric shopping experiences, such as mobile checkout, personalized maps, and AR product information displays, to enhance the consumer journey.
3. Craft Beer - Craft beer brands are using AR-enabled storytelling in packaging to engage consumers and provide a fun and engaging way to learn about the beer-making process.
