Pop-Up Health

Pop-up health care or medical information spaces are increasingly prevalent

Implications - Pop-up medical initiatives or health care information spaces are on the rise, with these companies looking to better market their goods and services via a platform that's not traditionally used for marketing in the health care industry. These pop-up spaces educate and inform consumers on important causes that they otherwise not be aware of, or overly concerned with.

Workshop Question - Conceptualize a pop-up space for your product/service.
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
30,440 Total Clicks
Oct 16 - Feb 19
Recent and Warm
MarketingLifestyleHealth
Featured Examples
Artistic Health Pop-Ups - Special K's Escape the Nonsense Breaks Myths & Promotes Healthy Nutrition
SCORE 9
This Month and V. Hot 565 Clicks Pub: Feb 1, 19
Artistic Health Pop-Ups
Special K's Escape the Nonsense Breaks Myths & Promotes Healthy Nutrition
An exciting health pop-up took place in Toronto on January 25th and January 26th. Run by Special K, the ‘Escape the Nonsense’ is an information-packed, myth-busting event that presents... [More]
Health-Focused Bounce Houses - This Pop-Up for the #CheckYoSelf Campaign Encourages Self-Exams
SCORE 5.4
Warm 2,737 Clicks Pub: Oct 10, 16
Health-Focused Bounce Houses
This Pop-Up for the #CheckYoSelf Campaign Encourages Self-Exams
As part of its work for Breast Cancer Awareness Month, Havas Chicago is running a unique health campaign called #CheckYoSelf. This campaign to educate and encourage both women and men to give breast... [More]
Interactive Cancer Awareness Activations - 'Testimatic' by FCB Raises Awareness of Testicular Cancer
SCORE 7.1
This Quarter and Warm 220 Clicks Pub: Nov 28, 18
Interactive Cancer Awareness Activations
'Testimatic' by FCB Raises Awareness of Testicular Cancer
Described as “the world’s first auto ball checker,” ‘Testimatic’ is an interactive and witty campaign that attempts to raise awareness of testicular cancer and motivate... [More]
Mental Health Fundraising Pop-Ups - Gilles Peterson Hosts a Series of Pop-Up Events for Awareness
SCORE 6.2
Recent and Warm 59 Clicks Pub: Feb 7, 19
Mental Health Fundraising Pop-Ups
Gilles Peterson Hosts a Series of Pop-Up Events for Awareness
Gilles Peterson organized a full week of pop-up events throughout the Northern areas of London in order to raise funds and awareness surrounding mental health. The series of events happened to... [More]
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