What is the trend of health-focused marketing campaigns?

Companies can use humor and lighthearted messaging to catch people's attention and inspire them to take preventative health measures.

What is the trend of interactive advertising?

Using interactive installations such as bounce houses or window displays can be an effective way to engage with potential customers or clients.

What is the trend of social media-driven donations?

Pairing a social media campaign with charitable donations is a powerful way to engage consumers while supporting a good cause.

What are the implications for the marketing and advertising industry?

Marketing and advertising companies can take inspiration from Havas Chicago's use of interactive installations and lighthearted messaging for health campaigns.

What are the implications for the nonprofit and charitable organizations industry?

Nonprofits and charitable organizations can leverage social media-driven campaigns to increase awareness and donations for their cause.

What are the implications for the healthcare and wellness industry?

The healthcare and wellness industry can partner with marketing and advertising firms to reach a broader audience and promote preventative health measures in a fun and engaging way.

Health-Focused Bounce Houses : checkyoself

Health-Focused Bounce Houses

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This Pop-Up for the #CheckYoSelf Campaign Encourages Self-Exams

Laura McQuarrie — October 10, 2016 — Marketing

References: chi.havas & adweek

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As part of its work for Breast Cancer Awareness Month, Havas Chicago is running a unique health campaign called #CheckYoSelf. This campaign to educate and encourage both women and men to give breast self-exams is being supported by a window display that is filled with large balloons that have been decorated in a way that resembles breasts. The arresting windows of the bounce house invites people to: "Play with ours. Check yours."

Each time the #CheckYoSelf hashtag is used, Havas Chicago will make a donation to FAB-U-WISH and The Pink Agenda, which is a nonprofit launched by Giuliana Rancic.

While illness is anything but pleasant, medical marketing campaigns of this nature use humor and lighthearted messaging as a means to catch the eyes of people passing by and hopefully inspire them to take steps towards prevention.

Trend Themes

Health-focused Marketing Campaigns — Companies can use humor and lighthearted messaging to catch people's attention and inspire them to take preventative health measures.
Interactive Advertising — Using interactive installations such as bounce houses or window displays can be an effective way to engage with potential customers or clients.
Social Media-driven Donations — Pairing a social media campaign with charitable donations is a powerful way to engage consumers while supporting a good cause.

Industry Implications

Marketing and Advertising — Marketing and advertising companies can take inspiration from Havas Chicago's use of interactive installations and lighthearted messaging for health campaigns.
Nonprofit and Charitable Organizations — Nonprofits and charitable organizations can leverage social media-driven campaigns to increase awareness and donations for their cause.
Healthcare and Wellness — The healthcare and wellness industry can partner with marketing and advertising firms to reach a broader audience and promote preventative health measures in a fun and engaging way.

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