Brands create educational and convenience-focused solutions for backpackers
Implications - Brands are targeting personalized apps to a niche but prevalent group of consumers – backpackers. With apps that include everything from geographic education to backpacker-specific blogging platforms, the focus on this group reveals opportunities for brands to both steer and empower those who have more divergent lifestyle habits than the average consumer.
Insight - Consumers are looking for a sense of community with like-minded individuals. As a result, they are turning to brands to provide opportunities for them to connect and learn from one another, ultimately giving them a resource that will motivate them to further explore their passions. Technology is a huge catalyst for this sense of community.
Insight - Consumers are looking for a sense of community with like-minded individuals. As a result, they are turning to brands to provide opportunities for them to connect and learn from one another, ultimately giving them a resource that will motivate them to further explore their passions. Technology is a huge catalyst for this sense of community.
Workshop Question - Consider a niche consumer segment that your brand could target specifically.
Trend Themes
-
Niche Travel Apps — The emergence of travel apps that cater to specific types of travel such as backpacking or long hikes.
-
Community Building — The emphasis on creating a sense of community and personalized recommendations for like-minded consumers.
-
Fitness-related Apps — The development of apps that offer fitness preparation and training specifically for hiking and trekking.
Industry Implications
-
Smartphone Application Development Industry — Opportunities can be found in developing tailored apps that cater to specific demographics and interests.
-
Outdoor Equipment Manufacturing Industry — Brands can capitalize on the growing trend of niche travel by developing tailored equipment and gear for specific types of outdoor activities.
-
Adventure Tourism Industry — There is an opportunity for adventure travel companies to create personalized excursions, offer training programs and cater to different demographics, such as millennials who are looking for unique and adventurous experiences.
