Backpacker Empowerment

Brands create educational and convenience-focused solutions for backpackers

Implications - Brands are targeting personalized apps to a niche but prevalent group of consumers – backpackers. With apps that include everything from geographic education to backpacker-specific blogging platforms, the focus on this group reveals opportunities for brands to both steer and empower those who have more divergent lifestyle habits than the average consumer.

Workshop Question - Consider a niche consumer segment that your brand could target specifically.
SCORE 4.6
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69,442 Total Clicks
Nov 17 - Feb 19
Fresh and Untested
TechWorld
Featured Examples
Backpacker Blogging Platforms - 'Vagabundo' Offers a Streamlined Way to Document Your Travels
SCORE 5.3
Recent and Warm 50 Clicks Pub: Feb 10, 19
Backpacker Blogging Platforms
'Vagabundo' Offers a Streamlined Way to Document Your Travels
The ‘Vagabundo’ platform is an intentionally simple solution for avid travelers and backpackers who are looking for a better way to capture their experiences. The interface is ultra-... [More]
Backpacker Journey-Tracking Apps - The 'Remote Goat' App Lets You Track and Share Your Experience
SCORE 2.6
Mild 153 Clicks Pub: Nov 16, 17
Backpacker Journey-Tracking Apps
The 'Remote Goat' App Lets You Track and Share Your Experience
The number of consumers partaking in backpacking trips is increasing exponentially, so new solutions like the ‘Remote Goat’ app are being developed with this in mind. Created with... [More]
Adventure-Preparing Apps - The Luvmyhike App Lets Users Plan and Train for Their Perfect Long Hike
SCORE 3
This Year and Mild 158 Clicks Pub: Jun 26, 18
Adventure-Preparing Apps
The Luvmyhike App Lets Users Plan and Train for Their Perfect Long Hike
The Luvmyhike app not only provides users with great excursions and excellent trips but also helps them prepare mentally and physically for their next great adventure. Available on iOS and Android,... [More]
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