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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,234 more

Backpacker Empowerment

Brands create educational and convenience-focused solutions for backpackers

Implications - Brands are targeting personalized apps to a niche but prevalent group of consumers – backpackers. With apps that include everything from geographic education to backpacker-specific blogging platforms, the focus on this group reveals opportunities for brands to both steer and empower those who have more divergent lifestyle habits than the average consumer.
Workshop Question — Consider a niche consumer segment that your brand could target specifically.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
78,358 Total Clicks
Date Range:
Nov 17 — Feb 19
Trending:
This Year and Untested
Consumer Insight Topics:

Featured Examples

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