Category
Business
Assisted Conversion
Trend cluster
Category
Interactive
Aisle
Stores leverage tech-infused displays to provide information and recommendations.
5.0
Trend score
Trend
What is the Interactive Aisle trend?
Interactive Aisle: As retailers continue to integrate elements of engagement into brick-and-mortar stores, there has been an increase in the use of tech-infused displays. Such displays not only provide information about products but make recommendations for each consumer that interacts with the display.
Insight
The consumer insight behind the Interactive Aisle trend
Personalization within brick-and-mortar retail spaces comes as consumers are increasingly turning to the e-commerce industry to meet their various needs. Today, for consumers to be motivated to enter retailers, they require that these spaces offer them the same level of comfort and customization that online shopping does. The flexibility and convenience that consumers have with shopping online is only matched by retailers that prioritize in-store experiences and technologies.
Trend themes
Themes within the Interactive Aisle trend
Three behaviours holding the trend together01
Tech-Infused Displays in Retail
As retailers seek to integrate engagement into brick-and-mortar stores, there has been an increase in the use of tech-infused displays, offering personalization and customized shopping experiences.
02
Interactive POS Displays
Sophisticated POS displays leverage the integration of digital and physical to create immersive shopping experiences and enhance the traditional brick-and-mortar experience.
03
AI-powered Voice-Activated Shopping Assistants
Smart speakers and voice-activated assistants are being integrated into retail environments, offering a more seamless integration of the online shopping experience into brick-and-mortar establishments.
Industry implications
What the Interactive Aisle trend means for industry
Where the trend changes the playbookFor
Retail
The integration of tech-infused displays and online personalization technologies can give retailers the ability to personalize the shopping experience, creating more immersive shopping experiences and offering the possibility of increased profitability.
For
Consumer Electronics
Companies producing POS displays, voice-activated shopping assistants, and display technologies will benefit from the demand for advanced retail solutions that have the potential to enhance the in-store shopping experience.
For
Cosmetics
The use of interactive at-shelf displays and personalization technologies, giving customers the opportunity to try products before purchasing, has the potential to revolutionize the cosmetics industry.
Workshop question
Consider how your brand could leverage technology to provide more information and recommendations to your consumer.
Trend signals
Trend signals for Interactive Aisle
Trend score 5.0 out of 10, from popularity 83%, activity 59%, freshness 8%.
Popularity83%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Interactive Aisle trend
5 featured examples from Oct 2, 2018 to Apr 3, 2019CategoryMarketing
Digitally Interactive POS Displays
Johnson & Johnson's Multi-Brand Marketing Wall is Informative
Retailers can leverage digitally interactive POS displays to attract and engage customers, providing a more interactive and informative shopping experience.
CategoryBusiness
Voice-Activated Shopping Assistants
In BevMo! Stores, 'Smart Aisle' Offers Product Recommendations
The retail industry can benefit from using voice-activated assistants to help customers find and purchase the products they want.
CategoryTech
In-Store Hair-Coloring Tools
Garnier Created an At-Shelf Version of Its Virtual Shade Selector
The trend of at-shelf virtual product selectors and in-store display screens is highly relevant to the beauty and cosmetics industry, where customers often need to try out product…
CategoryBusiness
Connected Hair Product Displays
This Perch Bumble & bumble Display Boasts Product Info and Samples
The retail industry can leverage immersive retail displays and digital touchscreen technology to enhance the customer experience.
CategoryMarketing
Interactive Fragrance Displays
Macy's is Introducing a Dynamic In-Store Experience with Fragrance
Disruptive Innovation Opportunity: Transform the fragrance retail industry by incorporating interactive displays and personalized recommendations to enhance the consumer experienc…
