Stores leverage tech-infused displays to provide information and recommendations
Trend - As retailers continue to integrate elements of engagement into brick-and-mortar stores, there has been an increase in the use of tech-infused displays. Such displays not only provide information about products but make recommendations for each consumer that interacts with the display.
Insight - Personalization within brick-and-mortar retail spaces comes as consumers are increasingly turning to the e-commerce industry to meet their various needs. Today, for consumers to be motivated to enter retailers, they require that these spaces offer them the same level of comfort and customization that online shopping does. The flexibility and convenience that consumers have with shopping online is only matched by retailers that prioritize in-store experiences and technologies.
Insight - Personalization within brick-and-mortar retail spaces comes as consumers are increasingly turning to the e-commerce industry to meet their various needs. Today, for consumers to be motivated to enter retailers, they require that these spaces offer them the same level of comfort and customization that online shopping does. The flexibility and convenience that consumers have with shopping online is only matched by retailers that prioritize in-store experiences and technologies.
Workshop Question - Consider how your brand could leverage technology to provide more information and recommendations to your consumer.
Trend Themes
1. Tech-infused Displays in Retail - As retailers seek to integrate engagement into brick-and-mortar stores, there has been an increase in the use of tech-infused displays, offering personalization and customized shopping experiences.
2. Interactive POS Displays - Sophisticated POS displays leverage the integration of digital and physical to create immersive shopping experiences and enhance the traditional brick-and-mortar experience.
3. AI-powered Voice-activated Shopping Assistants - Smart speakers and voice-activated assistants are being integrated into retail environments, offering a more seamless integration of the online shopping experience into brick-and-mortar establishments.
Industry Implications
1. Retail - The integration of tech-infused displays and online personalization technologies can give retailers the ability to personalize the shopping experience, creating more immersive shopping experiences and offering the possibility of increased profitability.
2. Consumer Electronics - Companies producing POS displays, voice-activated shopping assistants, and display technologies will benefit from the demand for advanced retail solutions that have the potential to enhance the in-store shopping experience.
3. Cosmetics - The use of interactive at-shelf displays and personalization technologies, giving customers the opportunity to try products before purchasing, has the potential to revolutionize the cosmetics industry.
