Interactive Aisle

Stores leverage tech-infused displays to provide information and recommendations

Implications - As retailers continue to integrate elements of engagement into brick-and-mortar stores, there has been an increase in the use of tech-infused displays. Such displays not only provide information about products but make recommendations for each consumer that interacts with the display. The increase in this highlights consumer interest in receiving targeted recommendations without having to research products prior to purchase.

Workshop Question - Consider how your brand could leverage technology to provide more information and recommendations to your consumer.
SCORE 7.9
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67,894 Total Clicks
Oct 18 - Apr 19
This Quarter and Warm
BusinessRetail
Featured Examples
Digitally Interactive POS Displays - Johnson & Johnson's Multi-Brand Marketing Wall is Informative
SCORE 8.5
This Year and Hot 3,927 Clicks Pub: Oct 2, 18
Digitally Interactive POS Displays
Johnson & Johnson's Multi-Brand Marketing Wall is Informative
The biggest advantage of Johnson & Johnson’s interactive POS display is that it completely enhances the in-store customer experience. The digital wall features 30 products from 15... [More]
Voice-Activated Shopping Assistants - In BevMo! Stores, 'Smart Aisle' Offers Product Recommendations
SCORE 8.1
This Year and Hot 1,028 Clicks Pub: Jan 30, 19
Voice-Activated Shopping Assistants
In BevMo! Stores, 'Smart Aisle' Offers Product Recommendations
Smart speakers and voice-activated assistants are popping up in more homes and smartphones daily but the potential of AI assistants remains largely untapped for retail environments—yet The Mars... [More]
In-Store Hair-Coloring Tools - Garnier Created an At-Shelf Version of Its Virtual Shade Selector
SCORE 7
This Quarter and Warm 351 Clicks Pub: Feb 12, 19
In-Store Hair-Coloring Tools
Garnier Created an At-Shelf Version of Its Virtual Shade Selector
For some time now, Garnier has made its Virtual Shade Selector available to consumers through a web interface that can be accessed by a mobile device or a computer. With this tool, powered by... [More]
Connected Hair Product Displays - This Perch Bumble & bumble Display Boasts Product Info and Samples
SCORE 6.8
This Year and Warm 848 Clicks Pub: Oct 2, 18
Connected Hair Product Displays
This Perch Bumble & bumble Display Boasts Product Info and Samples
This Bumble & bumble retail display by Perch aims to engage consumers visiting the hair brand’s House of Bumble flagship salon. Known for its immersive and digitally connected POS and POP... [More]
Interactive Fragrance Displays - Macy's is Introducing a Dynamic In-Store Experience with Fragrance
SCORE 6.5
This Quarter and Warm 132 Clicks Pub: Apr 3, 19
Interactive Fragrance Displays
Macy's is Introducing a Dynamic In-Store Experience with Fragrance
This spring, Macy’s will be launching an in-store experience with fragrance that will invite consumers to discover the perfect product for their needs and preferences based on a high level of... [More]
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